B2B Marketing Automation & Lead Gen Specialist

MioDottore; Roma; Hybrid; EUR 35,000 - 40,000; Full time

Benefits offered by this job

Smart Working 50%

Meal vouchers 10€/day

Welfare up to €1200

Health insurance

Mental well-being platform

Job summary

DocPlanner Italy is seeking a Digital Marketing Specialist to lead automated lead generation processes and drive a steady stream of qualified MQLs from doctors and clinics. You will manage inbound and paid campaigns, optimize campaigns, and collaborate with global marketing to ensure timely delivery.

The role emphasizes data-driven optimization, cross‑functional collaboration, and English proficiency for an international environment, with hybrid working arrangements and a 50% Smart Working

Qualifications

• 2–4 years of experience in B2B digital marketing
• Hands‑on experience with inbound campaigns (email, WhatsApp, automation)
• Knowledge of paid channels (Meta, Google Ads) is a plus
• A data‑driven mindset: you turn campaign data into optimizations
• Ability to deliver quality work at a fast pace with proactivity
• HubSpot and/or Salesforce knowledge
• Good collaboration skills with content, paid, events and sales

Responsibilities

• Execute and optimize our B2B inbound strategy to generate MQLs and qualified contacts
• Run and monitor email and WhatsApp campaigns and build automation flows
• Analyze campaign data to understand channels and conversion
• Optimize forms, landing pages and CTAs to improve conversion and test new channels
• Support content marketing and collaborate with Global Marketing for timely delivery
• Work with paid team to align audiences and landing pages to maximize MQLs

Skills

B2B marketing

Lead generation

Inbound campaigns

Email campaigns

WhatsApp campaigns

Automation

Paid channels

Data-driven

Team collaboration

English proficiency

Tools

HubSpot

Salesforce

Jira

Job description

DocPlanner Italy is seeking a Digital Marketing Specialist to lead automated lead generation processes and drive a steady stream of qualified MQLs from doctors and clinics. You will manage inbound and paid campaigns, optimize campaigns, and collaborate with global marketing to ensure timely delivery.

The role emphasizes data-driven optimization, cross‑functional collaboration, and English proficiency for an international environment, with hybrid working arrangements and a 50% Smart Working