B2B Lead Management & Marketing Automation Specialist

SECO S.p.A.

Arezzo

Ibrido

EUR 42.000 - 64.000

Tempo pieno

3 giorni fa

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Generatore di candidature

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Descrizione del lavoro

SECO S.p.A. in Arezzo is seeking a Marketing Lead Management Specialist to own the end-to-end lead lifecycle—from initial capture through handoff to sales—while optimizing campaigns and data quality.

You will drive lead nurturing and automation to convert prospects into opportunities. Work with Sales, Business Development, and Inside Sales to ensure accurate CRM tracking on Salesforce and Pardot, monitor funnel KPIs, ensure GDPR compliance, and support data-driven decisions in a B2B industrial

Competenze

Experience in CRM Management or Marketing Automation in industrial B2B contexts.
Knowledge of Salesforce.
Understanding of MQL/SQL, lead scoring, lifecycle, and nurturing.

Mansioni

Manage lifecycle of leads from digital campaigns, events, and other channels; qualify and hand off to sales.
Support lead nurturing and marketing automation activities to convert prospects to opportunities.
Collaborate with Sales, Business Development and Inside Sales for accurate CRM tracking.
Manage and optimize lead management processes on Salesforce and Pardot.
Coordinate data collection/import from campaigns and events and monitor data quality.
Monitor funnel KPIs and prepare analyses to support business decisions.
Ensure GDPR compliance in customer data handling and engagement.