Digital Marketing Automation

MioDottore; Roma; Hybrid; EUR 35,000 - 40,000; Full time

Benefits offered by this job

Smart Working 50%

Meal vouchers 10€/day

Welfare up to €1200

Health insurance

Mental well-being platform

Job summary

DocPlanner Italy is seeking a Digital Marketing Specialist to lead automated lead generation processes and drive a steady stream of qualified MQLs from doctors and clinics. You will manage inbound and paid campaigns, optimize campaigns, and collaborate with global marketing to ensure timely delivery.

The role emphasizes data-driven optimization, cross‑functional collaboration, and English proficiency for an international environment, with hybrid working arrangements and a 50% Smart Working

Qualifications

• 2–4 years of experience in B2B digital marketing
• Hands‑on experience with inbound campaigns (email, WhatsApp, automation)
• Knowledge of paid channels (Meta, Google Ads) is a plus
• A data‑driven mindset: you turn campaign data into optimizations
• Ability to deliver quality work at a fast pace with proactivity
• HubSpot and/or Salesforce knowledge
• Good collaboration skills with content, paid, events and sales

Responsibilities

• Execute and optimize our B2B inbound strategy to generate MQLs and qualified contacts
• Run and monitor email and WhatsApp campaigns and build automation flows
• Analyze campaign data to understand channels and conversion
• Optimize forms, landing pages and CTAs to improve conversion and test new channels
• Support content marketing and collaborate with Global Marketing for timely delivery
• Work with paid team to align audiences and landing pages to maximize MQLs

Skills

B2B marketing

Lead generation

Inbound campaigns

Email campaigns

WhatsApp campaigns

Automation

Paid channels

Data-driven

Team collaboration

English proficiency

Tools

HubSpot

Salesforce

Jira

Job description

DocPlanner Italy, leading company for healthcare digital services, is looking for a Digital Marketing Specialist to join our Lead Generation local team and play a pivotal role in creating processes that are as automated as possible in order to generate qualified leads.

We’re looking for an Digital Marketing Automation to join our Marketing team. You’ll run inbound and paid campaigns aimed at doctors/clinics, turning our database and digital channels into a steady flow of qualified leads.

What You’ll Do

• Execute and optimize our B2B inbound strategy, using our database to generate MQLs/qualified contacts at every stage of the lifecycle;
• Run and monitor email and WhatsApp campaigns and build automation flows that create a great customer experience
• Analyze campaign data to understand which channels bring MQLs and how they convert
• Optimize forms, landing pages and CTAs to improve conversion, and test new lead generation channels
• Support the content marketing strategy and collaborate with Global Marketing to deliver on time
• Work closely with the paid team to align audiences, messages and landing pages and maximize MQLs

What Success Looks Like

• Delivering MQLs in line with budget
• Working with Sales to reach inbound MRR goals
• Improving MQL volume, MQL→SQL conversion and campaign engagement

What We’re Looking For

• 2–4 years of experience in B2B digital marketing, ideally in lead generation
• Hands‑on experience with inbound campaigns (email, WhatsApp, automation); knowledge of paid channels (Meta, Google Ads) is a big plus
• A data‑driven mindset: you turn campaign data into optimizations
• Ability to deliver quality work at a fast pace, with proactivity and ownership
• HubSpot and/or Salesforce knowledge
• Good collaboration skills with content, paid, events and sales
• Good English for an international environment

Nice to have

• Experience with Jira or similar tools
• Cross-cultural communication skills

Additional Information

• Working in hyper‑growing company within an international environment
• Compensation range 35-40K
• Smart Working 50%
• Ticket restaurant 10 Euro/Day
• Welfare up to € 1,200 for you and your family
• Health insurance to take care of your health
• Self‑care platform: Access the Mental Well‑being Ifeel platform because we believe mental health comes first