Aperol Brand Growth Manager - Italy

Gruppo Campari; Sesto San Giovanni; On-site; EUR 45,000 - 55,000; Full time

Job summary

Gruppo Campari in Italy seeks a Brand Manager for Aperol to shape portfolio growth, turning consumer and market insights into clear plans, making investment choices, and leading priority projects from idea to impact.

You will own the growth plan for assigned Aperol products, identify new consumer occasions, translate strategy into focused plans, track performance, and coordinate internal teams, agencies and partners to ensure coherent execution.

Qualifications

• 3–4 years in brand management or related consumer-facing roles.
• FMCG/beverages experience preferred.
• Experience leading cross-functional projects.
• Budget ownership and investment decisions.
• Strong data-driven decision making.
• Collaborative and influential with external partners.
• Excellent communication and presentation skills.
• Degree in business, economics, marketing or related field.
• Fluent in Italian and English.

Responsibilities

• Develop and own growth plans for Aperol portfolio.
• Identify new consumer occasions and opportunities.
• Translate strategy into focused product plans and priorities.
• Track performance and advise investments.
• Lead high-priority projects from concept to execution.
• Coordinate internal teams, agencies and partners.
• Turn insights into actionable decisions.
• Communicate complex information clearly.
• Build relationships with sales, finance, supply chain, and digital teams.

Skills

Brand management

Marketing

Innovation

Cross-functional projects

Budget management

Communication

Italian fluency

English fluency

Education

Bachelor's degree in business or marketing

Job description

Gruppo Campari in Italy seeks a Brand Manager for Aperol to shape portfolio growth, turning consumer and market insights into clear plans, making investment choices, and leading priority projects from idea to impact.

You will own the growth plan for assigned Aperol products, identify new consumer occasions, translate strategy into focused plans, track performance, and coordinate internal teams, agencies and partners to ensure coherent execution.