Brand Manager Aperol

Gruppo Campari; Sesto San Giovanni; On-site; EUR 45,000 - 55,000; Full time

Job summary

Gruppo Campari in Italy seeks a Brand Manager for Aperol to shape portfolio growth, turning consumer and market insights into clear plans, making investment choices, and leading priority projects from idea to impact.

You will own the growth plan for assigned Aperol products, identify new consumer occasions, translate strategy into focused plans, track performance, and coordinate internal teams, agencies and partners to ensure coherent execution.

Qualifications

• 3–4 years in brand management or related consumer-facing roles.
• FMCG/beverages experience preferred.
• Experience leading cross-functional projects.
• Budget ownership and investment decisions.
• Strong data-driven decision making.
• Collaborative and influential with external partners.
• Excellent communication and presentation skills.
• Degree in business, economics, marketing or related field.
• Fluent in Italian and English.

Responsibilities

• Develop and own growth plans for Aperol portfolio.
• Identify new consumer occasions and opportunities.
• Translate strategy into focused product plans and priorities.
• Track performance and advise investments.
• Lead high-priority projects from concept to execution.
• Coordinate internal teams, agencies and partners.
• Turn insights into actionable decisions.
• Communicate complex information clearly.
• Build relationships with sales, finance, supply chain, and digital teams.

Skills

Brand management

Marketing

Innovation

Cross-functional projects

Budget management

Communication

Italian fluency

English fluency

Education

Bachelor's degree in business or marketing

Job description

About campari group campari group is a leading global player in the premium spirits industry, with a portfolio of over 50 premium and super‑premium brands distributed in more than 190 markets. the group owns 25 production plants, a distribution network in 26 countries and employs around 4,700 people.

about the role as brand manager aperol italy you will shape the growth of the aperol portfolio, turning consumer and market insights into clear plans, making investment choices and leading priority projects from idea to impact.

key responsibilities

• develop and own the growth plan for an assigned aperol product portfolio.
• identify new consumer occasions and growth opportunities.
• translate the aperol strategy into focused product plans and priorities.
• track performance and recommend acceleration, adaptation or investment.
• lead high‑priority projects from conception to execution, defining ambition, budget, timeline and success metrics.
• coordinate internal teams, agencies and partners to ensure coherent execution.
• anticipate risks, resolve issues and keep projects on track.
• capture learnings and apply them to future initiatives.
• turn consumer, cultural and competitive insights into actionable decisions.
• communicate complex information in a simple, persuasive way.
• build trusted relationships with sales, customer marketing, finance, supply chain, digital, pr and global teams.

experience & qualifications

• 3‑4 years of experience in brand management, marketing, innovation, trade marketing or a related consumer‑facing role.
• experience in fmcg beverages or consumer goods, with interest in bar/restaurant/event culture.
• proven ability to lead complex, cross‑functional projects.
• experience managing budgets and making investment decisions.
• strong analytical judgment and data‑driven decision making.
• collaborative, influential working style and confidence in managing agencies and external partners.
• excellent communication and presentation skills.
• degree in business, economics, marketing or related discipline.
• fluent in italian and english.

compensation

the indicative annual gross salary ranges from €45000 to €55000, plus a variable compensation component and a benefits package in line with company policies.