Global Consumer Insights Strategist

Campari Group; Sesto San Giovanni; On-site; EUR 35,000 - 45,000; Full time

Job summary

Campari Group in Milan is seeking a Consumer Insights Specialist to transform consumer and market understanding into actionable insights that drive brand growth. The role partners with Marketing, Trade Marketing, and Global teams to uncover growth opportunities and deliver evidence-based recommendations.

You will lead end-to-end research projects, integrate multiple data sources, and present insights to senior stakeholders in Italian and English.

Qualifications

• Three years of experience in Consumer Insights or related analytic roles.
• Experience in market research agencies or consumer-focused organizations.
• Strong knowledge of qualitative and quantitative research methodologies.
• Ability to manage research projects from briefing to final recommendations.
• Strong analytical skills linking multiple data sources to consumers and markets.
• Experience with syndicated market data sources and consumer intelligence tools.

Responsibilities

• Collaborate with Marketing and Global teams to translate business challenges into research objectives.
• Collect and challenge briefs, define suitable research approaches.
• Design and manage qualitative and quantitative research projects with external agencies.
• Lead end-to-end projects from design to insight generation and recommendations.
• Integrate market data, consumer insights, shopper insights, social listening and datasets.
• Synthesize information into clear insights and strategic recommendations for brand plans.
• Prepare and deliver presentations in Italian and English to senior stakeholders.
• Promote a consumer-centric culture by sharing insights and best practices.

Skills

Consumer Insights

Market Research

Stakeholder Management

Data Synthesis

Presentation Skills

Tools

Circana

Sinottica

Household Panel

Job description

Campari Group in Milan is seeking a Consumer Insights Specialist to transform consumer and market understanding into actionable insights that drive brand growth. The role partners with Marketing, Trade Marketing, and Global teams to uncover growth opportunities and deliver evidence-based recommendations.

You will lead end-to-end research projects, integrate multiple data sources, and present insights to senior stakeholders in Italian and English.