Global Life Insurance Digital Marketing Specialist

Allianz; Monza; On-site; EUR 45,000 - 50,000; Full time

Job summary

Allianz is seeking a seasoned digital marketing leader to design and drive campaigns for online life insurance products (TCM) within the Direct Protection team. You will optimize acquisition, retention, and conversions using data-driven insights while coordinating with agencies, IT, and cross-functional partners across international markets.

You will report insights to leadership, shape market expansion, and manage broker and partner relationships.

Qualifications

• Bachelor in Marketing or related field.
• 5–10 years in digital marketing or digital distribution, ideally in life insurance or financial services.
• Proven D2C experience and online funnel management.
• Fluent in Italian and English (written and spoken).
• Generative AI knowledge is a plus.

Responsibilities

• Design and run digital campaigns for online life insurance products (TCM) aligned with brand and business goals.
• Develop and optimize online sales funnels to boost acquisition, retention, and conversions using data insights.
• Coordinate with external agencies and partners to manage social media, PPC, and lead generation.
• Provide cross-functional support to Direct Business operations for alignment across departments.
• Monitor digital KPIs and adjust strategies for ongoing performance improvement.
• Maintain brand and layout consistency across digital touchpoints per group standards and local markets.
• Prepare performance reports with strategic insights for Head of Direct Protection Business and Branch Manager.
• Manage relationships with brokers, affinity groups, and business partners to grow opportunities.
• Collaborate with IT to implement website changes and support new digital initiatives.

Skills

D2C experience

Online funnel management

Generative AI knowledge

Data analysis

Stakeholder management

Cross-functional collaboration

Analytical mindset

Education

Bachelor in Marketing

Tools

Digital marketing tools

Job description

Allianz is seeking a seasoned digital marketing leader to design and drive campaigns for online life insurance products (TCM) within the Direct Protection team. You will optimize acquisition, retention, and conversions using data-driven insights while coordinating with agencies, IT, and cross-functional partners across international markets.

You will report insights to leadership, shape market expansion, and manage broker and partner relationships.