YouTube Manager

The Better India; India; On-site; INR 600,000 - 900,000; Full time

Job summary

The Better India is seeking a YouTube Manager to oversee day-to-day operations, optimization, and performance analysis of one or more YouTube channels. The role requires strong knowledge of YouTube publishing systems, analytics, and best practices, with collaboration across editorial and video production teams.

The successful candidate will be analytical, detail-oriented, and experienced in growing long-form video content on YouTube, with a proven track record in data-driven content strategies

Qualifications

• 2+ years of experience managing YouTube channels for media organizations, creators, or brands.
• Proven experience working with long-form video content.
• Strong understanding of YouTube Studio, analytics, and platform mechanics.
• Experience with content optimization, performance tracking, and reporting.
• Excellent attention to detail and strong communication skills.

Responsibilities

• Channel Management & Publishing: end-to-end YouTube publishing, metadata, chapters, playlists, end screens, and cards.
• Optimization & Performance: improve CTR, discoverability, and conduct performance reviews.
• Analytics & Reporting: monitor views, CTR, watch time, retention, impressions, and subscriber growth; prepare reports.
• Cross-Functional Collaboration: work with editorial, scripting, design, and video teams; provide data-backed feedback.

Skills

YouTube Channel Management

Analytics

Communication

Attention to Detail

Tools

YouTube Studio

Content Optimization Tools

Job description

Role Summary

The YouTube Manager will be responsible for managing the day-to-day operations, optimization,

The YouTube Manager will be responsible for managing the day-to-day operations, optimization, and performance analysis of one or more YouTube channels. This role requires a strong understanding of YouTube’s publishing systems, analytics, and best practices, along with the ability to collaborate closely with editorial and video production teams. The ideal candidate is analytical, detail-oriented, and experienced in managing and growing long-form video content on YouTube.

Key Responsibilities

• Channel Management & Publishing
• Manage end-to-end YouTube publishing, including uploads, scheduling, metadata, chapters, playlists, end screens, and cards
• Ensure accuracy, consistency, and compliance with platform best practices
• Maintain organized channel structure and content archives
• Optimization & Performance
• Optimize titles, descriptions, tags, and thumbnails to improve CTR and discoverability
• Conduct ongoing performance reviews and recommend optimization improvements
• Support A/B testing initiatives for thumbnails and titles where applicable
• Analytics & Reporting
• Monitor and analyze key performance metrics such as views, CTR, watch time, retention, impressions, and subscriber growth
• Prepare regular performance reports with actionable insights
• Identify trends and patterns to inform future content and publishing strategies
• Cross-Functional Collaboration
• Work closely with editorial, scripting, design, and video teams to align content quality with platform performance
• Provide data-backed feedback on pacing, hooks, and format effectiveness
• Support distribution strategies including Shorts, Community posts, and cross-platform promotion

Required

Qualifications & Experience

• 2+ years of experience managing YouTube channels for media organizations, creators, or brands
• Proven experience working with long-form video content
• Strong understanding of YouTube Studio, analytics, and platform mechanics
• Experience with content optimization, performance tracking, and reporting
• Excellent attention to detail and strong communication skills

Preferred

• Experience managing impact, documentary, explainer, or editorial video content
• Familiarity with YouTube Shorts and Community features
• Basic understanding of storytelling principles and audience behavior
• Experience scaling channels beyond early growth stages

Key Competencies

• Analytical thinking and data interpretation
• Platform and audience understanding
• Process-oriented execution
• Collaboration and stakeholder management
• Editorial sensitivity and judgment