YouTube Manager

Drishti IAS; Delhi; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Drishti IAS is seeking a YouTube Manager to grow and optimize the channel portfolio. You will manage daily operations, plan content, and coordinate with editors and educators to scale views and subscribers.

You will implement SEO strategies, optimize thumbnails, monitor analytics, and drive engagement while staying updated on YouTube policy changes and trends.

Qualifications

• Proficient in YouTube Studio, analytics and growth metrics.
• Strong knowledge of YouTube SEO, trends and algorithm changes.
• Experience planning content calendars and coordinating production.
• Skilled in thumbnail strategy and A/B testing.
• Familiar with basic video editing workflows and asset reviews.
• Excellent written and verbal communication for team collaboration.
• Understanding of social media marketing and audience acquisition.

Responsibilities

• Manage daily operations of YouTube channels and content calendars.
• Coordinate with editors, designers and educators to execute plans.
• Optimize videos for SEO: titles, descriptions, tags and thumbnails.
• Monitor analytics, report performance and drive growth (subs, watch time).
• Improve audience engagement and retention through strategic initiatives.
• Research trends, ensure copyright compliance and monetization readiness.

Skills

YouTube Studio & Analytics

YouTube SEO

Content planning

Thumbnail strategy & A/B testing

Video editing workflow basics

Communication skills

Audience growth strategies

Social media & digital marketing

Tools

TubeBuddy

VidIQ

Canva

Photoshop

Job description

Job Purpose

We are looking for a creative and results-driven YouTube Manager in managing and growing YouTube channels. The ideal candidate should have strong knowledge of YouTube SEO, content strategy, audience engagement, analytics, and channel optimization. The candidate will be responsible for planning, managing, and scaling YouTube content while increasing views, subscribers, watch time, and overall channel performance.

Job Purpose

We are looking for a creative and results-driven YouTube Manager in managing and growing YouTube channels. The ideal candidate should have strong knowledge of YouTube SEO, content strategy, audience engagement, analytics, and channel optimization. The candidate will be responsible for planning, managing, and scaling YouTube content while increasing views, subscribers, watch time, and overall channel performance.

Primary Job Responsibilities

Channel Operations & Content Planning

• Manage and oversee daily operations of YouTube channels.
• Create content calendars and publishing schedules.
• Coordinate with video editors, designers, and content creators/educators.

YouTube SEO & Optimization

• Optimize videos for YouTube SEO including:
• Titles Descriptions
• Tags
• Keywords
• Thumbnails
• Develop and execute YouTube growth strategies.

Analytics, Growth & Engagement

• Monitor channel analytics and prepare performance reports.
• Improve audience retention and engagement metrics.
• Handle community engagement including comments and audience interaction
• Implement strategies to increase:
• Subscribers
• Watch hours
• CTR (Click Through Rate)
• Viewer retention

Research, Compliance & Trends

• Research trending topics and competitor strategies.
• Manage YouTube monetization and copyright compliance.
• Stay updated with latest YouTube algorithm changes and trends.

Specific Knowledge & Vacancy

YouTube Manager (01) for YouTube channel management and growth.

Required Skills

• Strong understanding of YouTube Studio and Analytics.
• Knowledge of YouTube SEO and algorithm.
• Experience with thumbnail strategy and A/B testing.
• Basic understanding of video editing workflows.
• Excellent communication and content planning skills.
• Ability to analyze performance data and generate insights.
• Knowledge of audience growth strategies.
• Social media and digital marketing understanding.

Preferred Tools & Platforms

• YouTube Studio
• Google Analytics
• TubeBuddy / VidIQ
• Canva / Photoshop