Pre-production
- Plan shoots with the content or creative team, including concept, script, shot list and storyboard
- Scout locations and arrange equipment, props and setups
- Plan videos around the channel's style, audience and YouTube trends
Shooting
- Shoot high-quality video for long-form YouTube videos and Shorts
- Set up and operate cameras, lighting and audio equipment
- Direct talent or hosts on camera when needed
- Capture B-roll, product shots, interviews and behind-the-scenes footage
- Keep framing, lighting and sound consistent across all videos
Editing and post-production
- Edit raw footage into engaging, well-paced videos
- Add music, sound effects, transitions, text, graphics and subtitles
- Do color correction, color grading and audio cleanup
- Create vertical edits and Shorts from long-form videos
- Edit hooks and intros that keep viewers watching
- Revise edits based on feedback
YouTube-specific work
- Design or help with thumbnails that drive clicks
- Optimize videos for YouTube's format, aspect ratios and export settings
- Help with titles, descriptions and tags when needed
- Study audience retention and analytics to improve future edits
- Follow YouTube trends, formats and editing styles
File and workflow management
- Organize, back up and archive footage and project files
- Maintain and care for camera and studio equipment
- Meet publishing deadlines and keep a regular upload schedule
Skills and requirements
- Strong skills in Adobe Premiere Pro, Final Cut Pro or DaVinci Resolve
- Working knowledge of After Effects or motion graphics (a plus)
- Hands-on experience with DSLR or mirrorless cameras, gimbals, lighting and microphones
- Good sense of storytelling, pacing and visual composition
- Understanding of YouTube analytics and what makes content perform
- A portfolio or showreel of YouTube work
- Ability to work independently and handle several projects at once
Content creation and ideation
- Come up with video ideas, series concepts and content calendars for the channel
- Research trending topics, keywords and competitor channels to find content opportunities
- Write scripts, hooks, talking points and video outlines
- Create content for long-form videos, YouTube Shorts and community posts
- Appear on camera or do voiceovers when needed
- Repurpose YouTube content for Instagram Reels, Facebook and other platforms
- Keep the content in line with the brand's voice, goals and target audience
Pre-production
- Plan shoots, including shot lists, storyboards and schedules
- Scout locations and arrange equipment, props and setups
- Coordinate with hosts, guests or team members for shoots
Shooting
- Shoot high-quality video for long-form videos and Shorts
- Set up and operate cameras, lighting and audio equipment
- Direct talent or hosts on camera
- Capture B-roll, product shots, interviews and behind-the-scenes footage
- Keep visual and audio quality consistent across videos
Editing and post-production
- Edit raw footage into engaging, well-paced videos
- Add music, sound effects, transitions, text, graphics and subtitles
- Do color correction, color grading and audio cleanup
- Create vertical edits and Shorts from long-form content
- Edit strong hooks and intros that keep viewers watching
YouTube growth and channel management
- Design thumbnails that drive clicks
- Write SEO-friendly titles, descriptions and tags
- Upload and schedule videos, and manage playlists and end screens
- Track YouTube analytics (views, CTR, watch time, retention) and use them to improve content
- Respond to comments and engage with the audience
- Keep up with YouTube algorithm changes, trends and new formats
Workflow and management
- Maintain a regular upload schedule and meet deadlines
- Organize, back up and archive footage and project files
- Maintain camera and studio equipment
Skills and requirements
- Strong skills in Premiere Pro, Final Cut Pro or DaVinci Resolve
- Working knowledge of After Effects, Canva or Photoshop for graphics and thumbnails
- Hands-on experience with cameras, gimbals, lighting and microphones
- Good scriptwriting and storytelling ability
- Understanding of YouTube SEO, analytics and audience growth
- Comfortable on camera (preferred)
- A portfolio or showreel of YouTube content
- Creative, self-driven and able to handle the full process from idea to upload