Social Media Manager

Tipsons Group; Ahmedabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

Tipsons Group is seeking a YouTube Specialist to build and scale their financial education channel. The role involves full ownership of strategy, scripting, production, and engagement. The ideal candidate must have a strong understanding of YouTube and SEO analytics, experience in channel management, and the ability to create engaging scripts for financial content. This role is essential for the growth engine of the channel, ensuring compliance sensitivity and high-quality content delivery.

Qualifications

• Strong understanding of YouTube growth mechanics.
• Experience in managing a YouTube channel end-to-end.
• Ability to simplify complex financial concepts.

Responsibilities

• Launch and structure the YouTube channel according to brand positioning.
• Conduct keyword research for financial content.
• Monitor channel performance metrics and optimize based on data.

Skills

Understanding of YouTube algorithm

SEO & analytics knowledge

Experience managing a YouTube channel

Ability to write engaging scripts

Knowledge of bonds and investor education

Thumbnail planning and optimization

Proficiency in video production tools

Data-driven mindset

Job description

• We are looking for a YouTube Specialist who can build and scale our financial education channel from scratch. This is a full-ownership role from strategy and scripting to production, publishing, and engagement.
• The candidate must understand financial content, compliance sensitivity, and YouTube growth mechanics.
• This is not just a content role. This is a growth engine role.

Key Responsibilities

Channel Strategy & Positioning

• Launch and structure the YouTube channel aligned with financial brand positioning
• Conduct keyword research for high-intent finance queries
• Identify content gaps from competitors
• Create monthly content calendars aligned with marketing goals
• Write clear, compliant, high-retention scripts
• Simplify complex concepts like YTM, credit ratings, risk profiling
• Work with compliance team for required disclaimers

Production & Shoot Management

• Coordinate shoots (in-house or with vendors)
• Guide editing for retention, hook strength, and CTAs

SEO, Publishing & Optimization

• Upload with SEO-optimized titles & descriptions
• Create high-CTR thumbnails
• Implement YouTube Shorts strategy
• Optimize end screens, chapters, tags

Growth & Performance Tracking

• Monitor CTR, retention, watch time, subscribers
• Improve performance via thumbnail & title testing
• Align content with lead generation funnel
• Share monthly analytics reports

Required Skills

• Strong understanding of YouTube algorithm, SEO & analytics (CTR, retention, watch time)
• Experience managing a YouTube channel end-to-end
• Ability to write clear, engaging scripts for financial content
• Basic knowledge of bonds, fixed income & investor education topics
• Experience in thumbnail planning & title optimization
• Working knowledge of video production & editing tools
• Data-driven mindset with monthly performance reporting capability
• Ability to work with compliance-sensitive financial content