Assistant Manager - Social Media & Brand

Aakash Educational Services (AESL); Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Aakash Educational Services (AESL) is seeking a passionate digital marketing lead to own YouTube strategy, growth, and cross-platform content across education brands. You will develop long-form and short-form content, optimize SEO, and drive engagement with data-driven insights.

Collaborating with Brand, Content, and Performance teams, you will build content calendars, manage agencies, and ensure campaigns meet objectives while staying aligned with AESL’s educational mission and audience needs.

Qualifications

• 6-8 years of experience in Social Media, Digital Marketing, Brand, or Content Marketing.
• Strong YouTube expertise, including strategy, content growth, and analytics.
• Consumer brand experience with knowledge of Instagram, social trends, content strategy, and storytelling.
• Data-driven content approach with the ability to analyze performance and convert insights into action.
• Strong stakeholder management with agencies, cross-functional teams, communication, and projects.

Responsibilities

• Own and drive the YouTube strategy and growth roadmap.
• Develop and optimise Long-form, Shorts, educational, brand, and topical content.
• Drive content discovery through SEO, titles, thumbnails, and effective content packaging.
• Analyse performance metrics and identify opportunities for growth and engagement.
• Lead social media strategy across Instagram, Facebook, YouTube, and other platforms.
• Develop content calendars aligned with brand and business objectives.
• Create platform-specific content strategies and leverage relevant trends.
• Ensure a balanced mix of brand, educational, engagement, topical, and product-led content.
• Track and analyse key social media KPIs, including views, engagement, watch time, retention, and subscriber growth.
• Translate data insights into actionable content and growth strategies.
• Prepare performance reports and recommendations for leadership.
• Manage social media, creative, production, and influencer agencies.
• Collaborate with Brand, Content, Performance Marketing, PR, Product, and Business teams.
• Ensure timely execution, quality control, and alignment with campaign objectives.

Skills

Social Media

Digital Marketing

Brand

Content Marketing

YouTube Strategy

Instagram

Content Strategy

Data Analytics

Stakeholder Mgmt

Job description

Key Skills & Experience:

• 6-8 years of experience in Social Media, Digital Marketing, Brand, or Content Marketing.
• Strong YouTube expertise, including strategy, content growth, and analytics.
• Consumer brand experience with strong knowledge of Instagram, social trends, content strategy, and storytelling.
• Data-driven content approach with the ability to analyze performance and convert insights into action.
• Strong stakeholder management with experience handling agencies, cross-functional teams, communication, and projects.

Role & Responsibilities:

1. YouTube Strategy & Growth

• Own and drive the YouTube strategy and growth roadmap.
• Develop and optimise Long-form, Shorts, educational, brand, and topical content.
• Drive content discoverability through SEO, titles, thumbnails, and effective content packaging.
• Analyse performance metrics and identify opportunities for growth and engagement.

2. Social Media & Content Strategy

• Lead social media strategy across Instagram, Facebook, YouTube, and other relevant platforms.
• Develop content calendars aligned with brand and business objectives.
• Create platform-specific content strategies and leverage relevant trends and cultural moments.
• Ensure a balanced mix of brand, educational, engagement, topical, and product-led content.

3. Brand Building

• Ensure consistent brand messaging, tonality, and visual identity across social platforms.
• Develop social-first brand campaigns and digital initiatives.
• Identify opportunities for creator/influencer collaborations and strategic partnerships.

4. Analytics & Performance

• Track and analyse key social media and YouTube KPIs, including views, engagement, watch time, retention, and subscriber growth.
• Translate data insights into actionable content and growth strategies.
• Prepare performance reports and recommendations for leadership.

5. Agency & Stakeholder Management

• Manage social media, creative, production, and influencer agencies.
• Collaborate with Brand, Content, Performance Marketing, PR, Product, and Business teams.
• Ensure timely execution, quality control, and alignment with campaign objectives.