Youtube Channel Manager

Vidunit Media; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Vidunit Media in Mumbai seeks a YouTube channel growth specialist to own end‑to‑end strategy that increases subscribers, views, and watch time across the channel, leveraging data and editorial planning.

You will manage video optimization (titles, thumbnails, tags, end screens, metadata), publishing schedules, audience insights, A/B tests, cross‑functional collaboration with editors and social media teams, and regular performance reporting to inform creative decisions.

Responsibilities

• Channel Strategy: Develop and implement strategies to grow subscribers, views, and watch time.
• Video Optimization: Own titles, thumbnails, tags, end screens, and metadata optimization to maximize reach and retention.
• Publishing & Scheduling: Manage the upload schedule and coordinate video releases for optimal performance.
• Audience Insights: Use YouTube Analytics, A/B testing, and performance trends to inform editorial and creative decisions.
• Retention & Engagement: Identify ways to increase audience retention and engagement, including community posts, polls, and comments.
• Collaboration: Work cross-functionally with editors, producers, and social media teams to ensure YouTube content aligns with brand and performance goals.
• Competitive Analysis: Monitor industry trends, algorithm changes, and competitors to identify growth opportunities.
• Reporting: Produce weekly and monthly performance reports with actionable recommendations.

Job description

Channel Strategy: Develop and implement strategies to grow subscribers, views, and watch time.

Video Optimization: Own titles, thumbnails, tags, end screens, and metadata optimization to maximize reach and retention.

Publishing & Scheduling: Manage the upload schedule and coordinate video releases for optimal performance.

Audience Insights: Use YouTube Analytics, A/B testing, and performance trends to inform editorial and creative decisions.

Retention & Engagement: Identify ways to increase audience retention and engagement, including community posts, polls, and comments.

Collaboration: Work cross-functionally with editors, producers, and social media teams to ensure YouTube content aligns with brand and performance goals.

Competitive Analysis: Monitor industry trends, algorithm changes, and competitors to identify growth opportunities.

Reporting: Produce weekly and monthly performance reports with actionable recommendations.