Youtube Executive/ Senior Executive

Malhotra Book Depot; New Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Malhotra Book Depot is seeking a YouTube Manager to lead our channel strategy in Delhi. You will optimize videos, monitor performance, and collaborate with marketing and design teams to deliver engaging content.

You will analyze data, perform keyword research, and apply best practices to grow reach and audience. The role requires strong storytelling, communication, and a passion for education and technology.

Qualifications

• Proven experience managing YouTube channels and producing video content.
• Strong understanding of YouTube algorithm, SEO, and analytics.
• Excellent storytelling and collaboration skills.

Responsibilities

• Develop and execute a comprehensive YouTube strategy aligned with brand goals.
• Optimize video titles, descriptions, tags, and thumbnails for search and engagement.
• Monitor channel performance and provide regular reports with actionable insights.
• Collaborate with content, design, and marketing teams to produce compelling video content.
• Stay updated with YouTube trends and best practices to stay competitive.
• Manage the YouTube content calendar and maintain a consistent upload schedule.
• Engage with the YouTube community, respond to comments, and foster a positive online presence.
• Conduct keyword research and apply SEO best practices to enhance visibility.

Skills

Video editing

SEO & analytics

Communication

Collaboration

Data analysis

Storytelling

Creative thinking

Education

Bachelor's degree in Marketing/Communications/Media Studies

Tools

Canva

Job description

Key Responsibilities:

• Develop and execute a comprehensive YouTube strategy aligned with our brand and marketing goals.
• Optimize video titles, descriptions, tags, and thumbnails to improve search ability and viewer engagement.
• Monitor and analyze channel performance metrics, providing regular reports and actionable insights.
• Collaborate with the content, design, and marketing teams to produce compelling video content.
• Stay up-to-date with the latest YouTube trends, tools, and best practices to ensure our channel remains competitive.
• Manage the YouTube content calendar, ensuring a consistent upload schedule.
• Engage with our YouTube community, responding to comments and fostering a positive online presence.
• Conduct keyword research and apply SEO best practices to enhance video visibility.

Qualifications:

• Proven experience as a YouTube Expert, YouTube Manager, or similar role.
• Strong portfolio of successful YouTube channel management and video content creation.
• Deep understanding of YouTubes algorithm, SEO, and analytics.
• Proficiency in video editing software (e.g., Canva).
• Excellent storytelling, communication, and collaboration skills.
• Ability to analyze data and translate insights into actionable strategies.
• Creative mindset with a passion for education and technology.
• Bachelors degree in Marketing, Communications, Media Studies, or a related field is preferred.