Performance Marketing Lead

Dentalkart; India; On-site; INR 1,500,000 - 2,800,000; Full time

Benefits offered by this job

Health insurance

Career progression

Exposure to senior leadership

Fast-paced environment

Learning and development

Employee discounts

Job summary

Dentalkart is seeking an experienced Performance Marketing Lead to own our paid acquisition strategy across web and app platforms. You will drive profitable customer acquisition, optimize ROAS, and identify scalable growth opportunities across digital channels.

You will manage budgets, test creatives and bidding strategies, collaborate with merchandising to improve landing pages and campaign profitability, and deliver regular performance insights to leadership.

Qualifications

• 7+ years of experience in performance marketing for ecommerce or marketplace models.
• Hands-on expertise in Google Ads, Merchant Center, Performance Max, Shopping, and Meta Ads Manager.
• Strong understanding of attribution, conversion tracking, ROAS, CAC, and LTV.
• Proven track record scaling paid budgets while maintaining ROI.
• Experience with GA4, GTM, and campaign reporting tools.

Responsibilities

• Own end-to-end paid acquisition across Google Ads, Meta Ads, and app platforms.
• Plan, execute, and optimize Search, Shopping, Performance Max, Demand Gen, Display, and Meta campaigns.
• Manage marketing budgets while achieving revenue, ROAS, and CAC targets.
• Continuously test creatives, audiences, bidding strategies, landing pages, and campaign structures.
• Identify, validate, and scale new acquisition channels, including affiliate and partnership marketing.
• Collaborate with Merchandising and Category teams to improve landing pages, product pages, and campaign profitability.
• Monitor attribution models, customer acquisition costs, and campaign performance using analytics tools.
• Drive data-backed decisions to improve campaign efficiency and business growth.
• Prepare regular performance reports and actionable insights for leadership.

Skills

Paid acquisition strategy

Google Ads

Meta Ads Manager

GA4 / Analytics

GTM

ROAS optimization

Budget management

A/B testing

Tools

Google Merchant Center

Performance Max

Shopping Campaigns

Attribution modeling tools

Job description

Job Description:

We are looking for an experienced Performance Marketing Lead to own the complete paid acquisition strategy across web and app platforms. The role is responsible for driving profitable customer acquisition, maximizing return on ad spend (ROAS), optimizing campaign performance, and identifying scalable growth opportunities across digital channels.

• Own and manage end-to-end paid acquisition across Google Ads, Meta Ads, and app marketing platforms.
• Plan, execute, and optimize Search, Shopping, Performance Max, Demand Gen, Display, and Meta campaigns.
• Manage marketing budgets while achieving revenue, ROAS, and CAC targets.
• Continuously test creatives, audiences, bidding strategies, landing pages, and campaign structures.
• Identify, validate, and scale new acquisition channels, including affiliate and partnership marketing.
• Collaborate with Merchandising and Category teams to improve landing pages, product pages, and campaign profitability.
• Monitor attribution models, customer acquisition costs, and campaign performance using analytics tools.
• Drive data-backed decisions to improve campaign efficiency and business growth.
• Prepare regular performance reports and actionable insights for leadership.

Requirements:

• 7+ years of experience managing Performance Marketing for E-commerce, Marketplace, Platform businesses, or Digital Marketing Agencies.
• Hands-on expertise in Google Ads, Google Merchant Center, Performance Max, Shopping Campaigns, and Meta Ads Manager.
• Strong understanding of attribution models, conversion tracking, ROAS, CAC, LTV, and digital marketing analytics.
• Proven track record of scaling paid marketing budgets while maintaining or improving ROI.
• Strong analytical and data interpretation skills.xperience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and campaign reporting tools.

Benefits:

• Competitive salary with performance-based incentives.
• Opportunity to lead high-impact digital growth initiatives.
• High ownership and direct exposure to senior leadership.
• Fast-paced, high-growth work environment.
• Career progression and leadership opportunities.
• Health insurance coverage.
• Employee discounts on Dentalkart products.
• Paid leave and company holidays.
• Learning and professional development opportunities.