Walk-in | Marketing Executive

The Presidency Group of Institutions; Bengaluru; On-site; INR 300,000 - 520,000; Full time

Job summary

The Presidency Group of Institutions is seeking a proactive BTL/Marketing Executive to plan and execute below-the-line marketing activities, brand activations, events, promotions, and local campaigns. The role emphasizes strong on-ground execution, vendor coordination, and an understanding of field marketing in Bengaluru.

Ideal candidates will drive lead generation for admissions, coordinate with colleges and agencies, and be open to travel as required to achieve marketing goals.

Qualifications

• Experience in planning and executing BTL activities
• Vendor coordination experience is preferred
• Understanding of on-ground marketing and events
• Willingness to travel as needed
• Strong communication and networking abilities

Responsibilities

• Execute BTL activities such as school/college visits, fairs and events.
• Support ATL campaigns and promotional activities.
• Identify new marketing opportunities and locations.
• Coordinate with institutions, vendors and agencies.
• Generate and hand over quality leads to the Admissions team.
• Travel within Bangalore/outstation as required.
• Track and report marketing activities.

Skills

Execution skills

Vendor coordination

On-ground marketing

Communication skills

Networking

Job description

We are looking for a proactive and creative BTL / Marketing Executive to plan and execute below-the-line marketing activities, brand activations, events, promotions, and local marketing campaigns. The ideal candidate should have strong execution skills, vendor coordination experience, and an understanding of on-ground marketing.

Execute marketing activities to increase brand visibility, generate leads and support admissions.

Key Responsibilities:

Execute BTL activities such as school/college visits, fairs and events.

Support ATL campaigns and promotional activities.

Identify new marketing opportunities and locations.

Coordinate with institutions, vendors and agencies.

Generate and hand over quality leads to the Admissions team.

Travel within Bangalore/outstation as required.

Track and report marketing activities.

Preferred: Good communication, networking and coordination skills. Willingness to travel is essential.