BTL Marketing Executive

Bajaj Capital; Coimbatore District; On-site; INR 200,000 - 320,000; Full time

Job summary

Bajaj Capital in Coimbatore invites a marketing professional to plan and execute BTL activities, generate leads and drive customer engagement in local markets.

The role requires graduates with field marketing experience, strong communication, and willingness to travel within the region to promote financial products and support business development initiatives.

Qualifications

• Graduates welcome with basic marketing knowledge.
• Experience in BTL or field marketing preferred.
• Good communication and interpersonal skills.

Responsibilities

• Plan and execute BTL marketing activities to generate business leads.
• Conduct promotional campaigns, events, and customer engagement activities.
• Coordinate with local partners, vendors, and marketing teams.
• Identify potential customers and create awareness about financial products.
• Support lead generation and business development initiatives.

Skills

BTL marketing

Field marketing

Lead generation

Promotional activities

Communication skills

Education

Bachelor's degree

Job description

Key Responsibilities:

• Plan and execute BTL marketing activities to generate business leads.
• Conduct promotional campaigns, events, and customer engagement activities.
• Coordinate with local partners, vendors, and marketing teams.
• Identify potential customers and create awareness about financial products.
• Support lead generation and business development initiatives.

Requirements:

• Graduate in any discipline.
• Experience in BTL marketing, field marketing, promotional activities, or lead generation preferred.
• Good communication and interpersonal skills.
• Willingness to travel locally and work in the field.
• Candidates from banking, NBFC, financial services, or FMCG marketing backgrounds are preferred.