Walk-in | Business Development Manager

Fitness Passion; Bhilai; On-site; INR 400,000 - 800,000; Full time

Job summary

Fitness Passion is seeking a dynamic Sales Leader to drive growth across its three gym locations in Bhilai. You will set targets, lead a sales team, and optimize CRM usage to convert inquiries into memberships.

Responsibilities include developing corporate partnerships, planning local promotions, and monitoring performance metrics such as leads, conversions, and revenue. This role is based on-site at our Bhilai gyms.

Responsibilities

• Develop and implement strategies to increase revenue across all three gyms.
• Set and achieve monthly, quarterly and annual business targets.
• Identify new business opportunities and untapped customer segments.
• Analyze sales performance and take corrective action where required.
• Monitor competitors, pricing, offers and market trends.
• Drive new membership acquisition across all three gyms.
• Improve lead-to-membership conversion.
• Develop effective follow-up systems for enquiries and leads.
• Monitor sales pipeline and ensure timely follow-up.
• Develop referral, renewal and membership upgrade strategies.
• Ensure sales targets are achieved without unnecessary discounting.
• Develop corporate membership and corporate wellness partnerships.
• Approach companies, institutions, schools, hospitals and other organizations.
• Build long-term relationships with corporate clients.
• Generate additional revenue through corporate and institutional tie-ups.
• Lead, guide and motivate the sales/membership teams of all three gyms.
• Set individual and team targets.
• Monitor daily sales activities and conversion performance.
• Conduct regular sales meetings and performance reviews.
• Train team members in lead handling, follow-up, presentation and closing techniques.
• Ensure proper use of CRM for lead management and follow-ups.
• Monitor leads, conversions, pending follow-ups and lost leads.
• Prepare daily, weekly and monthly business reports for management.
• Analyze key performance indicators such as: Leads generated, Lead conversion, Membership sales, Revenue collected, Renewal rate, Average membership value, Customer acquisition cost.

Job description

Responsibilities:

1. Business Growth & Revenue

• Develop and implement strategies to increase revenue across all three gyms.
• Set and achieve monthly, quarterly and annual business targets.
• Identify new business opportunities and untapped customer segments.
• Analyze sales performance and take corrective action where required.
• Monitor competitors, pricing, offers and market trends.

2. Membership Sales

• Drive new membership acquisition across all three gyms.
• Improve lead-to-membership conversion.
• Develop effective follow-up systems for enquiries and leads.
• Monitor sales pipeline and ensure timely follow-up.
• Develop referral, renewal and membership upgrade strategies.
• Ensure sales targets are achieved without unnecessary discounting.

3. Corporate & Institutional Business

• Develop corporate membership and corporate wellness partnerships.
• Approach companies, institutions, schools, hospitals and other organizations.
• Build long-term relationships with corporate clients.
• Generate additional revenue through corporate and institutional tie-ups.

4. Sales Team Management

• Lead, guide and motivate the sales/membership teams of all three gyms.
• Set individual and team targets.
• Monitor daily sales activities and conversion performance.
• Conduct regular sales meetings and performance reviews.
• Train team members in lead handling, follow-up, presentation and closing techniques.

5. CRM & Reporting

• Ensure proper use of CRM for lead management and follow-ups.
• Monitor leads, conversions, pending follow-ups and lost leads.
• Prepare daily, weekly and monthly business reports for management.
• Analyze key performance indicators such as:
  • Leads generated
  • Lead conversion
  • Membership sales
  • Revenue collected
  • Renewal rate
  • Average membership value
  • Customer acquisition cost

6. Marketing & Promotions

• Coordinate with the marketing team to plan local marketing campaigns.
• Develop membership offers, referral programs and promotional activities.
• Explore local partnerships and community marketing opportunities.
• Measure the effectiveness of marketing campaigns and lead sources.