Area Growth Manager

Ameliorate Talent Solutions; Mumbai, Hyderabad, Ahmedabad District; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Ameliorate Talent Solutions in Mumbai seeks a capable sales professional to own planning, execution, and market expansion across key segments. You will drive demos, manage distributors, and ensure CRM discipline while partnering with management on growth strategies and customer retention.

The role emphasizes disciplined execution, data-driven insights, and coaching of sales officers to hit territory targets and enhance product penetration in competitive markets.

Responsibilities

• Achieve monthly, quarterly, and annual primary and secondary sales targets for the territory.
• Implement the approved territory sales plan aligned with company objectives and market dynamics.
• Identify focus segments for targeted sales activities.
• Conduct regular sales demos, client meetings, and follow-ups to maximize conversion rates.
• Ensure strict adherence to SOPs for sales demos, reporting, client feedback, and follow-ups.
• Identify and appoint new distributors in potential towns and markets as per the Annual Sales Plan.
• Evaluate channel partners for capability, market alignment, and financial stability.
• Evaluate channel partner performance and address gaps through training and support.
• Expand product availability and reach through effective channel mapping.
• Maintain distributor agreements and ensure adherence to company policies.
• Conduct market research to understand customer needs, competitor activities, and emerging trends in the hygiene care industry.
• Provide regular sales performance reports, insights, and recommendations to the Reporting Manager/Management.
• Identify gaps in the market and suggest innovative ways to increase product penetration.
• Build and maintain strong relationships with institutional and strategic accounts.
• Negotiate pricing, terms, and contracts to secure profitable business.
• Ensure timely deliveries, address customer concerns promptly to ensure satisfaction and retention.
• Drive secondary sales through distributors and sales officers to expand product reach.
• Plan and implement trade promotions, activations, and demand-generation programs.
• Coordinate with distributors to ensure timely order fulfilment and prevent stock-outs.
• Ensure 100% compliance in CRM usage for lead management, client visit reports, and sales pipeline tracking.
• Analyze sales data to identify trends, growth opportunities, and performance bottlenecks.
• Share weekly and monthly business performance reports with actionable recommendations.
• Lead and mentor Sales Officers to achieve territory targets.
• Set clear performance goals for team members and track progress regularly.
• Conduct joint field visits, coaching sessions, and capability-building programs.
• Take corrective measures for underperforming markets or team members.

Job description

1. Sales Planning & Execution

• Achieve monthly, quarterly, and annual primary and secondary sales targets for the territory.
• Implement the approved territory sales plan aligned with company objectives and market dynamics.
• Identify focus segments (e.g., HORECA, hospitals, corporates, institutions) for targeted sales activities.
• Conduct regular sales demos, client meetings, and follow-ups to maximize conversion rates.
• Ensure strict adherence to SOPs for sales demos, reporting, client feedback, and follow-ups.

2. Market Development & Channel Expansion

• Identify and appoint new distributors in potential towns and markets as per the Annual Sales Plan.
• Evaluate channel partners for capability, market alignment, and financial stability.
• Evaluate channel partner performance and address gaps through training and support.
• Expand product availability and reach through effective channel mapping.
• Maintain distributor agreements and ensure adherence to company policies.

3. Market Analysis & Reporting

• Conduct market research to understand customer needs, competitor activities, and emerging trends in the hygiene care industry.
• Provide regular sales performance reports, insights, and recommendations to the Reporting Manager/Management.
• Identify gaps in the market and suggest innovative ways to increase product penetration.

4. Key Account & Customer Relationship Management

• Build and maintain strong relationships with institutional and strategic accounts.
• Negotiate pricing, terms, and contracts to secure profitable business.
• Ensure timely deliveries, address customer concerns promptly to ensure satisfaction and retention.

5. Secondary Sales & Market Penetration

• Drive secondary sales through distributors and sales officers to expand product reach.
• Plan and implement trade promotions, activations, and demand-generation programs.
• Coordinate with distributors to ensure timely order fulfilment and prevent stock-outs.

6. CRM & Data-Driven Sales Insights

• Ensure 100% compliance in CRM usage for lead management, client visit reports, and sales pipeline tracking.
• Analyze sales data to identify trends, growth opportunities, and performance bottlenecks.
• Share weekly and monthly business performance reports with actionable recommendations.

7. Team Leadership & Performance Management

• Lead and mentor Sales Officers to achieve territory targets.
• Set clear performance goals (KPIs) for team members and track progress regularly.
• Conduct joint field visits, coaching sessions, and capability-building programs.
• Take corrective measures for underperforming markets or team members.