TSM/ASM/Sr.ASM (Oncology & Allied Sales)-Mumbai

Lifecell; Thane; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Lifecell is seeking a Business Development Manager/ASM (Oncology & Allied Diagnostics) to drive growth in Mumbai/Thane. You will build relationships with oncologists, hospitals, clinics, and labs to promote histopathology, IHC, molecular and genetic testing, and other oncology services.

The role requires 2–8 years in diagnostics or oncology sales, a track record of revenue achievement, and strong negotiation and CRM skills.

Qualifications

• Bachelor's degree in Life Sciences or related field (e.g., Biotechnology, Pharmacy, Healthcare Management).
• 2–8 years of experience in diagnostics, oncology, franchise, or allied sales.
• Experience in B2B/B2C sales and lead generation.
• Strong ability to build and maintain relationships with healthcare professionals.

Responsibilities

• Develop and execute sales strategies for oncology diagnostics and allied services.
• Build and maintain strong relationships with oncologists, physicians, surgeons, hospitals, clinics, and healthcare institutions.
• Promote diagnostic offerings such as histopathology, cytology, immunohistochemistry (IHC), molecular testing, genetic testing, tumor profiling, and related investigations.
• Generate new business opportunities through hospital visits, doctor meetings, referrals, corporate tie-ups, and institutional partnerships.
• Achieve assigned monthly, quarterly, and annual revenue and volume targets.
• Identify potential referral sources and develop new accounts.
• Conduct regular market visits and competitor analysis.
• Coordinate with laboratory, operations, customer service, and logistics teams to ensure smooth sample collection and report delivery.
• Follow up on leads, referrals, pending investigations, and customer requirements.
• Organize doctor meetings, CME programs, scientific presentations, and awareness activities where applicable.
• Maintain accurate records of customer interactions, sales pipelines, collections, and business performance.
• Handle customer queries and resolve service-related issues in coordination with internal teams.
• Monitor market trends and identify opportunities for introducing new diagnostic services.
• Ensure compliance with company policies and applicable healthcare/diagnostic regulations.

Skills

Healthcare sales

Oncology knowledge

Hospital relationships

Business development

B2B/B2C sales

Lead generation

Negotiation

CRM reporting

Territory management

Target achievement

Education

Bachelor's degree in Life Sciences or related field

MBA/PGDM in Sales & Marketing or Healthcare Management an advantage

Tools

CRM software

Job description

Job Title: Business Development Manager/ASM (Oncology & Allied Sales Diagnostic Services)

Location- Mumbai/Thane

Industry: Diagnostic / Healthcare

Department: Sales & Business Development

Experience: 2-8 years in diagnostics, oncology, franchise, allied B2C Sales

Job Summary

Responsible for driving business growth for oncology diagnostic and allied healthcare services by developing relationships with oncologists, hospitals, clinics, laboratories, and other healthcare professionals. The role involves promoting diagnostic services, generating referrals, achieving revenue targets, and expanding the organization's oncology network.

Key Responsibilities

• Develop and execute sales strategies for oncology diagnostics and allied services.
• Build and maintain strong relationships with oncologists, physicians, surgeons, hospitals, clinics, and healthcare institutions.
• Promote diagnostic offerings such as histopathology, cytology, immunohistochemistry (IHC), molecular testing, genetic testing, tumor profiling, and other oncology-related investigations, based on the organization's portfolio.
• Generate new business opportunities through hospital visits, doctor meetings, referrals, corporate tie-ups, and institutional partnerships.
• Achieve assigned monthly, quarterly, and annual revenue and volume targets.
• Identify potential referral sources and develop new accounts.
• Conduct regular market visits and competitor analysis.
• Coordinate with laboratory, operations, customer service, and logistics teams to ensure smooth sample collection and report delivery.
• Follow up on leads, referrals, pending investigations, and customer requirements.
• Organize doctor meetings, CME programs, scientific presentations, and awareness activities where applicable.
• Maintain accurate records of customer interactions, sales pipelines, collections, and business performance.
• Handle customer queries and resolve service-related issues in coordination with internal teams.
• Monitor market trends and identify opportunities for introducing new diagnostic services.
• Ensure compliance with company policies and applicable healthcare/diagnostic regulations.

Key Skills

• Healthcare/diagnostic sales
• Oncology product/service knowledge
• Doctor and hospital relationship management
• Business development
• B2B/B2C sales
• Lead generation and conversion
• Negotiation and communication skills
• Territory management
• Target achievement
• CRM/reporting skills

Qualification

• Bachelor's degree in Life Sciences, Biotechnology, Microbiology, Pharmacy, Healthcare Management, Business Administration, or a related field.
• MBA/PGDM in Sales & Marketing or Healthcare Management is an advantage.

Preferred Experience

Candidates with experience in: Diagnostic laboratories, Oncology diagnostics, Pathology / Histopathology, Molecular diagnostics, Genetic testing, Pharma/oncology sales. Hospital business development, Healthcare B2B sales

KPIs: Revenue achievement, new account acquisition, referral generation, test volume growth, customer retention, collection efficiency, and territory growth.