Trade Marketing Manager (FMCG Rural)

Vbeyond Corporation; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Vbeyond Corporation in Bengaluru HQ is seeking a Rural Activation Manager to lead our rural market expansion efforts through localized brand activation and consumer engagement strategies. The role focuses on increasing household penetration and product trials across rural markets.

You will work with Trade Marketing, Marketing, Sales, and regional teams, traveling extensively to rural Karnataka and Andhra Pradesh to ensure impactful execution and measurable ROI.

Qualifications

• Bachelor’s or master's degree in business administration, marketing, or related field.
• MBA/PGDM in Marketing preferred.

Responsibilities

• Drive rural market expansion by developing and executing rural marketing and activation strategies.
• Plan and execute localized campaigns, events, roadshows, product demonstrations to drive trials.
• Collaborate with Trade Marketing, Marketing, Regional Sales, activation teams and agencies for effective execution.
• Develop rural-specific activation plans based on consumer insights and regional needs.
• Track campaign performance using defined KPIs and evaluate ROI.
• Analyze consumer trends and market data to identify growth opportunities.

Skills

Rural Marketing

Activation Campaigns

Brand Activation

Analytics

Communication

Negotiation

Stakeholder Management

Education

Bachelor’s or Master’s in Business Administration/Marketing

MBA/PGDM in Marketing preferred

Job description

Job Description

Job Title: Rural Activation Manager

Function: Marketing

Location: Bengaluru HQ with frequent travel to rural areas of Karnataka & Andhra Pradesh

About the Role

We are looking for a Rural Activation Manager who will drive our company's rural market expansion agenda by developing and executing localized brand activation and consumer engagement strategies. The role involves building brand presence, driving household penetration and product trials, and delivering measurable business impact across rural markets. You will work closely with Trade Marketing, Marketing, Sales, regional teams, and external agencies to execute impactful rural initiatives.

Key Responsibilities

• Drive rural market expansion by developing and executing effective rural marketing and activation strategies.
• Plan and execute localized campaigns, events, fairs, roadshows, product demonstrations, and consumer engagement initiatives to drive product trials.
• Collaborate with Trade Marketing, Marketing, Regional Sales teams, activation teams, and agencies to ensure effective execution across rural markets.
• Develop rural-specific activation plans based on consumer insights, market dynamics, and regional requirements.
• Track the effectiveness of rural campaigns through defined KPIs and evaluate campaign ROI.
• Analyze consumer trends, market data, and campaign outcomes to identify growth opportunities and improve future investments.
• Prepare and present regular performance reports highlighting activation outcomes, learnings, and actionable insights.
• Own key KPIs including household penetration, consumer trials, topline delivery, and A&P spends.
• Support brand-building initiatives and strengthen MTRs brand presence and consumer connect across rural markets.
• Work closely with regional stakeholders to ensure consistent and impactful execution of rural initiatives.

Required Qualifications

• Bachelor’s or master’s degree in business administration, Marketing, or a related field.
• MBA/PGDM in Marketing is preferred.

Required Experience

• 4–5 years of experience in FMCG Sales, Marketing, Rural Marketing, or Activation.
• At least 3 years of hands‑on experience in rural sales management, rural marketing, and/or activation.
• Experience in FMCG/CPG, with exposure to brand building and consumer activation.
• Strong understanding of rural markets, consumer behavior, and sales dynamics.
• Willingness to travel extensively across rural markets.
• Strong analytical, communication, negotiation, and relationship-building skills.