Marketing Executive

ESP Engineered; Bareilly; On-site; INR 300,000 - 500,000; Full time

Job summary

ESP Engineered is seeking dynamic Business Development Executives to join our high-growth team in India. This role requires extensive local travel in Bangalore, Hyderabad, and Chennai to generate leads and close deals. Successful candidates will possess a Bachelor's Degree and must own a two-wheeler.

Your responsibilities will include executing strategic sales plans, conducting market research, and managing customer relationships using CRM tools. Ideal candidates are self-motivated, proficient in English, and ready to promote our brand effectively.

Qualifications

• Minimum 1+ years of experience in Field Sales/Marketing/B2B/B2C.
• Mandatory ownership of a Scooty or Bike with a valid driving license.
• Proficiency in English and regional languages.

Responsibilities

• Execute strategic plans to achieve monthly and quarterly sales targets.
• Generate and qualify new business leads through calling and referrals.
• Schedule and conduct in-person client meetings using personal two-wheeler.
• Conduct on-ground market research to identify local trends.
• Execute local marketing campaigns and participate in events.

Skills

Verbal communication skills

Interpersonal skills

Organisational skills

Local geography familiarity

Education

Bachelor's Degree (any stream)

Tools

CRM tools

Job description

About the Role

We are seeking dynamic, target-driven Business Development Executives to join our high-growth team in Bangalore, Hyderabad, and Chennai. This is a crucial field-based role, requiring extensive local travel to generate new leads, meet potential clients, and close business deals within the assigned territory. The role combines direct sales with on-ground marketing efforts to drive brand presence and revenue growth. The ideal candidate is self-motivated, proficient in regional languages, and ready to hit the ground running.

Mandatory Candidate Criteria

• Education: Mandatory Bachelor's Degree (any stream)
• Experience: Minimum 1+ years of professional work experience (preferably in Field Sales/ Marketing/B2B/B2C)
• Vehicle: Mandatory ownership of a Scooty or a Bike with a valid driving license.
• Language: English proficiency is required, along with mandatory local language proficiency for the respective city/State.

Key Responsibilities

• Field Sales & Business Acquisition: Target Achievement – Execute strategic plans to achieve and exceed monthly and quarterly sales targets (revenue, number of clients, etc.). Prospecting and Closing – Actively generate and qualify new business leads through calling, referrals, and extensive field activity. Client Meetings – Schedule and conduct in-person meetings and tailored product/service demonstrations with prospective clients using their personal two-wheeler for efficient local travel. Negotiation – Understand client needs, present winning proposals, and effectively negotiate and close sales contracts. CRM Management – Utilize CRM tools to accurately track the sales pipeline, document client interactions, and manage follow-ups.
• Local Marketing & Brand Promotion: Market Intelligence – Conduct on-ground market research to identify local trends, competitor activity, and new business opportunities. Local Promotion – Execute local marketing campaigns, distribute promotional materials, and participate in local events or activations to enhance brand visibility. Feedback Loop – Collect and relay direct customer feedback from the field to the marketing and ops teams for continuous improvement. Territory Planning – Strategically plan daily routes and activities to maximise coverage and efficiency in lead generation and marketing outreach within the assigned territory.

Desired Skills & Competencies

Proven ability to operate successfully in a high-pressure, target-driven sales environment. Exceptional verbal communication and interpersonal skills in both English and the mandatory local language. Strong organisational skills and ability to manage both sales pipeline and local marketing activities simultaneously. A high degree of self-motivation, discipline, and a resilient, "hunter" mentality. Thorough familiarity with the local geography, markets, and business culture of the respective city.