Executive Brand Activation and Field Marketing

Drlogy; India; On-site; INR 450,000 - 650,000; Full time

Job summary

Drlogy in Bengaluru is seeking an Executive – Brand Activation and Field Marketing to drive on-ground campaigns, brand promotion activities, and customer engagement programs. You will coordinate events and activations as part of the Sales and Marketing team, ensuring consistent brand delivery.

The role requires 3–7 years of experience, a Graduate or MBA in Marketing, and the ability to plan and execute activations, roadshows, exhibitions, and outreach programs while tracking results.

Qualifications

• 3–7 years of experience in brand activation or field marketing
• Graduation or MBA in Marketing required
• Experience coordinating events, activations, and on-ground campaigns

Responsibilities

• Plan and execute brand activation campaigns and promotional events.
• Conduct field marketing activities to increase brand awareness.
• Coordinate roadshows, health camps, exhibitions, and outreach programs.
• Engage directly with customers and target audiences.
• Promote products and services through on-ground marketing initiatives.
• Support lead generation and customer acquisition activities.

Skills

Brand activation

Field Marketing

Events

Education

Graduate

MBA Marketing

Job description

Executive Brand Activation and Field Marketing

Free to Apply Verified Employer Secure & Private No Hidden Charges

Job Requirements

• Experience: 3 - 7 Years Experience
• Education:
  • Graduate
  • MBA Marketing
• All Gender
• Vacancy: 1
• Last Date to Apply: 02, March 2027

Job Role

• Work Location: Bengaluru
• Work Mode: Work From Office
• Department: Sales and Marketing
• Role: Brand Activation & Field Marketing Executive
• Employment type: Full time

Key Skills

• Brand activation
• Field Marketing
• Events

Preference Languages

Any Language

Job Description

The Executive – Brand Activation and Field Marketing is responsible for executing on-ground marketing campaigns, brand promotion activities, customer engagement programs, and field marketing initiatives to enhance brand visibility and business growth.

• Plan and execute brand activation campaigns and promotional events.
• Conduct field marketing activities to increase brand awareness.
• Coordinate roadshows, health camps, exhibitions, and outreach programs.
• Engage directly with customers and target audiences.
• Promote products and services through on-ground marketing initiatives.
• Support lead generation and customer acquisition activities.
• Coordinate with vendors, agencies, and event partners.
• Monitor campaign performance and gather customer feedback.
• Maintain brand consistency across all activation activities.
• Conduct market surveys and competitor analysis.
• Distribute promotional materials and marketing collateral.
• Develop relationships with local communities and business partners.
• Prepare campaign reports and performance summaries.
• Support digital and offline marketing integration efforts.
• Ensure smooth execution of field events and promotions.
• Track marketing expenses and resource utilization.
• Assist in launching new products and services.
• Maintain records of marketing activities and outcomes.
• Follow organizational branding and communication guidelines.
• Perform additional duties assigned by the Marketing Manager.