Trade Marketing Executive

Heritage Foods; India; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Heritage Foods in Vijayawada (Urban), India is seeking a Trade Marketing professional to execute regional strategies, boost product visibility, and drive promotions for growth. The role requires collaboration with sales, marketing, and distribution teams to optimize ROI and ensure effective POSM deployment.

The ideal candidate has 3-5 years in FMCG trade/retail marketing, strong analytical and communication skills, and willingness to travel within the region.

Qualifications

• 3-5 years of experience in trade marketing, sales, or retail marketing.
• Strong understanding of regional trade dynamics, retailer behavior, and channel marketing strategies.
• Excellent analytical skills with proficiency in data interpretation and reporting.
• Strong communication, negotiation, and relationship management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).
• Willingness to travel frequently within the assigned region.
• Experience of working closely with Sales & Marketing Team.

Responsibilities

• Execute and drive regional trade marketing plans to support business growth.
• Enhance product visibility and drive promotions to achieve targeted sales growth.
• Strengthen relationships with retailers and distributors to improve brand presence.
• Ensure proper placement and utilization of POS materials to maximize impact.
• Monitor market trends, competitor activities, and consumer preferences to refine strategies.
• Optimizetrade marketing spend and assess ROI for promotional activities.
• Collaborate cross-functionally with sales, marketing, and distribution teams.
• Ensure compliance with company policies and regulatory guidelines.

Skills

Analytical skills

Communication skills

Negotiation

Relationship management

Data interpretation

Microsoft Office

Tools

Microsoft Office

Job description

Vijayawada (Urban), India | Posted on 08/14/2026

• Trade Marketing Strategy Execution –Implement and drive regional trade marketing planseffectively to support business growth.
  
• Sales Growth Contribution – Enhance productvisibility and drive promotions to achieve targeted salesgrowth.
  
• Retailer &Distributor Engagement – Strengthen relationships withtrade partners to improve brand presence and tradeparticipation.
  
• Merchandising& POSM Deployment – Ensure proper placement andutilization of POS materials to maximize impact.
  
• Market Analysis & CompetitiveInsights – Monitor market trends,competitor activities,and consumer preferences to refine strategies.
  
• Budget Utilization & ROI – Optimizetrade marketing spend and assess the return on investment forpromotional activities.
  
• Cross-functional Collaboration – Work closely with sales,marketing, and distribution teams to align trade initiatives withbusiness goals.
  
• Compliance & Process Adherence – Ensure all trademarketing activities adhere to company policies and regulatory guidelines.
  

Requirements

• 3-5 years of experience in trade marketing, sales,or retail marketing, preferably in the FMCG or dairyindustry.
  
• Strong understanding ofregional trade dynamics, retailer behavior, and channelmarketing strategies.
  
• Excellentanalytical skills with proficiency in data interpretation andreporting.
  
• Strong communication,negotiation, and relationship management skills.
  
• Ability to work in a fast-paced environment and managemultiple projects simultaneously.
  
• Proficiency in Microsoft Office (Excel, PowerPoint,Word)
  
• Willingness to travelfrequently within the assigned region.
  
• Experience of working closely with Sales & Marketing Team