Rural Activation Manager

Vbeyond Corporation; Karnataka; On-site; INR 600,000 - 900,000; Full time

Job summary

Vbeyond Corporation is seeking a seasoned professional to lead rural market expansion and activation efforts across India. You will plan localized campaigns, coordinate with marketing and regional sales, and drive consumer engagement and product trials.

Ideal candidates have 4–5 years in FMCG rural marketing, with 3+ years in sales activation, and a strong grasp of rural consumer behavior. Willingness to travel extensively across rural markets is required.

Qualifications

• Bachelor's or master's degree in business administration, Marketing, or a related field.
• MBA/PGDM in Marketing is preferred.
• 4–5 years of experience in FMCG Sales, Marketing, Rural Marketing, or Activation.
• At least 3 years in rural sales management, rural marketing, and activation.
• Experience in FMCG/CPG with brand building and consumer activation.
• Strong understanding of rural markets, consumer behavior, and sales dynamics.
• Willingness to travel extensively across rural markets.
• Strong analytical, communication, negotiation, and relationship-building skills.

Responsibilities

• Drive rural market expansion by developing and executing rural marketing and activation strategies.
• Plan and execute localized campaigns, events, fairs, roadshows, product demonstrations, and consumer engagement initiatives to drive product trials.
• Collaborate with Trade Marketing, Marketing, Regional Sales teams, activation teams, and agencies to ensure effective execution across rural markets.
• Develop rural-specific activation plans based on consumer insights, market dynamics, and regional requirements.
• Track the effectiveness of rural campaigns through defined KPIs and evaluate campaign ROI.
• Analyze consumer trends, market data, and campaign outcomes to identify growth opportunities and improve future investments.
• Prepare and present regular performance reports highlighting activation outcomes, learnings, and actionable insights.
• Own key KPIs including household penetration, consumer trials, topline delivery, and A&P spends.
• Support brand-building initiatives and strengthen MTRs brand presence and consumer connect across rural markets.
• Work closely with regional stakeholders to ensure consistent and impactful execution of rural initiatives.

Skills

Analytical skills

Communication skills

Negotiation skills

Relationship building

Education

Bachelor's or Master's in Business Administration/Marketing

MBA/PGDM in Marketing

Job description

Key Responsibilities:

• Drive rural market expansion by developing and executing effective rural marketing and activation strategies.
• Plan and execute localized campaigns, events, fairs, roadshows, product demonstrations, and consumer engagement initiatives to drive product trials.
• Collaborate with Trade Marketing, Marketing, Regional Sales teams, activation teams, and agencies to ensure effective execution across rural markets.
• Develop rural-specific activation plans based on consumer insights, market dynamics, and regional requirements.
• Track the effectiveness of rural campaigns through defined KPIs and evaluate campaign ROI.
• Analyze consumer trends, market data, and campaign outcomes to identify growth opportunities and improve future investments.
• Prepare and present regular performance reports highlighting activation outcomes, learnings, and actionable insights.
• Own key KPIs including household penetration, consumer trials, topline delivery, and A&P spends.
• Support brand-building initiatives and strengthen MTRs brand presence and consumer connect across rural markets.
• Work closely with regional stakeholders to ensure consistent and impactful execution of rural initiatives.

Required Qualifications:

• Bachelors or master’s degree in business administration, Marketing, or a related field.
• MBA/PGDM in Marketing is preferred.

Required Experience:

• 4–5 years of experience in FMCG Sales, Marketing, Rural Marketing, or Activation.
• At least 3 years of hands-on experience in rural sales management, rural marketing, and activation.
• Experience in FMCG/CPG, with exposure to brand building and consumer activation.
• Strong understanding of rural markets, consumer behavior, and sales dynamics.
• Willingness to travel extensively across rural markets.
• Strong analytical, communication, negotiation, and relationship-building skills.