Trade Marketing Manager

ACURA SOLUTIONS LTD; Mumbai; On-site; INR 1,100,000 - 1,600,000; Full time

Job summary

ACURA SOLUTIONS LTD in Maharashtra is seeking a dynamic Trade Marketing Manager to drive brand growth through innovative trade and co-marketing initiatives. You will partner with sales, brand teams and external partners to design campaigns that boost visibility and market share in a competitive market.

Key responsibilities include developing and executing trade marketing strategies, analyzing market trends and consumer insights, managing co-marketing partnerships, and monitoring performance to

Qualifications

• Strong experience in trade marketing and co-marketing.
• Excellent analytical skills to interpret data and inform decisions.
• Strong communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop and implement trade marketing strategies to enhance brand visibility and drive sales.
• Collaborate with cross-functional teams to align marketing initiatives with sales objectives.
• Analyze market data and consumer insights to optimize campaigns.
• Manage co-marketing partnerships and promotions to maximize reach.
• Monitor effectiveness and recommend improvements.
• Stay updated on industry trends to keep strategies competitive.

Skills

Trade marketing

Co-marketing

Analytics

Communication

Creative thinking

Project management

Job description

We are seeking a dynamic and results-driven Trade Marketing Manager to join our team in Maharashtra. The ideal candidate will have a strong background in trade marketing and co-marketing strategies, with a proven track record of driving brand growth and market share through innovative marketing initiatives. As a Trade Marketing Manager, you will be responsible for developing and executing trade marketing plans that align with our overall business objectives. You will collaborate closely with sales teams, brand managers, and external partners to create impactful marketing campaigns that resonate with our target audience. Your role will involve analyzing market trends, consumer insights, and competitive landscape to identify opportunities for growth and improvement.

Key Responsibilities:

• Develop and implement trade marketing strategies to enhance brand visibility and drive sales.
• Collaborate with cross-functional teams to ensure alignment of marketing initiatives with sales objectives.
• Analyze market data and consumer insights to inform marketing decisions and optimize campaign performance.
• Manage co-marketing partnerships and promotional activities to maximize reach and impact.
• Monitor and report on the effectiveness of trade marketing initiatives, making recommendations for improvements.
• Stay updated on industry trends and best practices to ensure our marketing strategies remain competitive.

Required Skills:

• Strong experience in trade marketing and co-marketing.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong communication and interpersonal skills to collaborate effectively with internal and external stakeholders.
• Creative thinking and problem-solving abilities to develop innovative marketing solutions.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.