Trade Marketing Executive

Hindustan Unilever (HUL); Mumbai, Navi Mumbai; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Hindustan Unilever (HUL) is seeking a Channel Trade Marketing Executive to plan and execute channel marketing initiatives that boost visibility, availability, and offtake. You will collaborate with sales, distributors, retailers, and brand teams to implement promotions, activations, and portfolio-building strategies.

The role involves coordinating POSM, managing budgets, and supporting in-store activations and market executions across assigned markets.

Qualifications

• Strong stakeholder management and coordination skills.
• Excellent planning and execution capabilities.
• Good understanding of retail and distributor operations.
• Strong analytical and reporting skills.
• Proficiency in Excel and presentation tools.

Responsibilities

• Execute trade marketing programs and campaigns across assigned channels and markets.
• Coordinate deployment of POSM, merchandising assets, branding materials, and visibility initiatives.
• Support new product launches through in-store activations and market execution plans.
• Drive implementation of retailer promotions, consumer offers, and channel engagement programs.
• Partner with sales teams and distributors to ensure timely and effective rollout of trade initiatives.
• Conduct market visits to monitor visibility standards, promotional compliance, and competitive activities.
• Track and report program effectiveness, market feedback, and execution excellence metrics.
• Manage trade marketing budgets and ensure efficient utilization of approved spends.
• Coordinate agencies and vendors for activations, branding, and merchandising requirements.
• Develop periodic reports, dashboards, and post-activity evaluations.

Skills

Stakeholder management

Planning execution

Retail operations

Analytical reporting

Excel proficiency

Tools

Excel

PowerPoint

Job description

Role Summary

The Channel Trade Marketing Executive will be responsible for planning and executing channel marketing initiatives to drive visibility, availability, and offtake across assigned markets. The role requires close collaboration with sales teams, distributors, retailers, and brand teams to ensure effective implementation of promotions, activations, and portfolio-building initiatives.

Key Responsibilities

• Execute trade marketing programs and campaigns across assigned channels and markets.


• Coordinate deployment of POSM, merchandising assets, branding materials, and visibility initiatives.


• Support new product launches through in-store activations and market execution plans.


• Drive implementation of retailer promotions, consumer offers, and channel engagement programs.


• Partner with sales teams and distributors to ensure timely and effective rollout of trade initiatives.


• Conduct market visits to monitor visibility standards, promotional compliance, and competitive activities.


• Track and report program effectiveness, market feedback, and execution excellence metrics.


• Manage trade marketing budgets and ensure efficient utilization of approved spends.


• Coordinate agencies and vendors for activations, branding, and merchandising requirements.


• Develop periodic reports, dashboards, and post-activity evaluations.

Key Skills & Competencies

• Strong stakeholder management and coordination skills.


• Excellent planning and execution capabilities.


• Good understanding of retail and distributor operations.


• Strong analytical and reporting skills.


• Proficiency in Excel and presentation tools.


• Ability to manage multiple initiatives simultaneously.


• Strong communication and problem-solving skills.

Key Success Metrics

• Quality and timeliness of campaign execution.


• Visibility and merchandising compliance.


• Effectiveness of product launch execution.


• Retailer and channel engagement levels.


• Budget adherence and cost efficiency.


• Sales uplift and ROI from trade marketing initiatives.