Trade Marketing Manager

ACURA SOLUTIONS LTD; Thane; On-site; INR 1,800,000 - 2,500,000; Full time

Job summary

ACURA SOLUTIONS LTD in Maharashtra is seeking a results-driven Trade Marketing Manager to lead our trade marketing and co-marketing initiatives. You will design plans, collaborate with sales and brand teams, and translate market insights into actionable campaigns that boost visibility and growth.

The role requires strong analytical ability, excellent communication, and the capacity to manage multiple projects in a fast-paced environment, while staying ahead of industry trends and competitive

Qualifications

• Experience in trade marketing and co-marketing initiatives.
• Ability to analyze market data and convert insights into campaigns.
• Strong communication and collaboration with cross-functional teams.

Responsibilities

• Develop and implement trade marketing strategies to enhance brand visibility and drive sales.
• Collaborate with sales, brand teams, and external partners to align campaigns with objectives.
• Analyze market data and consumer insights to optimize campaign performance.
• Manage co-marketing partnerships and promotional activities to maximize reach.
• Monitor effectiveness of initiatives and recommend improvements.
• Stay updated on industry trends to keep strategies competitive.

Skills

Trade marketing

Co-marketing

Analytical skills

Communication

Project management

Job description

We are seeking a dynamic and results-driven Trade Marketing Manager to join our team in Maharashtra. The ideal candidate will have a strong background in trade marketing and co-marketing strategies, with a proven track record of driving brand growth and market share through innovative marketing initiatives. As a Trade Marketing Manager, you will be responsible for developing and executing trade marketing plans that align with our overall business objectives. You will collaborate closely with sales teams, brand managers, and external partners to create impactful marketing campaigns that resonate with our target audience. Your role will involve analyzing market trends, consumer insights, and competitive landscape to identify opportunities for growth and improvement.

Key Responsibilities:

• Develop and implement trade marketing strategies to enhance brand visibility and drive sales.
• Collaborate with cross-functional teams to ensure alignment of marketing initiatives with sales objectives.
• Analyze market data and consumer insights to inform marketing decisions and optimize campaign performance.
• Manage co-marketing partnerships and promotional activities to maximize reach and impact.
• Monitor and report on the effectiveness of trade marketing initiatives, making recommendations for improvements.
• Stay updated on industry trends and best practices to ensure our marketing strategies remain competitive.

Required Skills:

• Strong experience in trade marketing and co-marketing.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong communication and interpersonal skills to collaborate effectively with internal and external stakeholders.
• Creative thinking and problem-solving abilities to develop innovative marketing solutions.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.