B2B Marketing

Me N Moms Pvt. Ltd.; Mumbai; On-site; INR 400,000 - 700,000; Full time

Job summary

Me N Moms Pvt. Ltd. is seeking a dynamic Trade Marketing professional to drive growth across general trade, institutional channels, healthcare partnerships, and brand visibility initiatives.

The ideal candidate should excel in relationship building, field sales, trade marketing, branding execution, and new business development, with the ability to travel extensively across India.

Qualifications

• 2–6 years in trade marketing, general trade, institutional sales, FMCG, healthcare or related industries.
• Strong communication and negotiation skills.
• Excellent relationship-building and networking abilities.
• Comfortable with extensive field work and travel.
• Ability to independently manage customers, partners and market activities.

Responsibilities

• Develop strong relationships with shopkeepers, distributors and retailers; strengthen point-of-sale presence.
• Execute shelf strips, posters, in-store branding, POSM and displays; monitor activity and trends.
• Build ties with hospitals, IVF centres, doctors, clinics and healthcare institutions; identify opportunities for institutional partnerships.
• Plan and execute branding activities across retail and institutional locations; coordinate with partners for materials and activations.
• Travel across India for market development and customer engagements; conduct regular market visits and support product launches.

Skills

Trade marketing

Field sales

Branding execution

New business development

Relationship building

Travel readiness

Job description

We are looking for a dynamic Trade Marketing professional to drive business growth across general trade, institutional channels, healthcare partnerships, and brand visibility initiatives.

The ideal candidate should be strong in relationship building, field sales, trade marketing, branding execution, and new business development, with the ability to travel extensively across India.

Key Responsibilities

1. General Trade & Retail

• Develop strong relationships with shopkeepers, distributors, and retailers.
• Improve retailer loyalty and strengthen the company's presence at the point of sale.
• Execute shelf strips, posters, in-store branding, POSM, displays, and other trade visibility initiatives.
• Monitor competitor activity, pricing, visibility, and market trends.

2. Healthcare & Institutional Tie-ups

• Develop business relationships with hospitals, IVF centres, doctors, clinics, and healthcare institutions.
• Identify opportunities for institutional tie-ups and partnerships.
• Build professional relationships with doctors and healthcare stakeholders in coordination with the ASM/team.
• Develop and maintain a strong professional network across assigned markets.

3. Brand & Trade Marketing

• Plan and execute branding activities across retail and institutional locations.
• Ensure effective implementation of branding campaigns and promotional activities.
• Coordinate with internal teams and external partners for branding material, activations, and visibility.
• Track execution and measure effectiveness of trade marketing initiatives.

4. Relationship & Rapo Building

• Build long-term relationships with key customers, retailers, doctors, distributors, and institutional partners.
• Represent the company professionally in meetings, market visits, events, and business discussions.
• Understand customer requirements and convert relationships into sustainable business opportunities.

5. Market Development

• Conduct regular market visits to identify new opportunities and understand customer/consumer requirements.
• Develop new territories and strengthen existing markets.
• Share market intelligence and competitor insights with management.
• Support product launches, activations, and business expansion initiatives.

Candidate Profile

• Experience: 2–6 years in trade marketing, general trade, institutional sales, FMCG, consumer brands, healthcare, or related industries.
• Strong communication and negotiation skills.
• Excellent relationship-building and networking abilities.
• Comfortable with extensive field work and travel.
• Ability to independently manage customers, partners, and market activities.
• Strong commercial understanding and target orientation.
• Should be energetic, presentable, smart, and confident while interacting with business partners and professionals.
• Willingness to travel extensively across India, including approximately 15 days of travel per month.