Tiktok Manager

Good Health Company; Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Good Health Company is seeking a results-driven TikTok Manager to lead growth, customer acquisition, and revenue through TikTok campaigns in India. You will own paid strategies, optimize performance, and drive brand visibility with data-driven methods.

You will collaborate with creative and marketing teams, manage influencers, and ensure accurate tracking and reporting. The ideal candidate has hands-on TikTok Ads Manager experience and a proven ROI-focused mindset.

Qualifications

• Minimum 1 year of hands-on experience in TikTok marketing or growth marketing.
• Prior experience managing growth/performance marketing for Bellavita or Mosaic Wellness is mandatory.
• Strong hands-on experience with TikTok Ads Manager and paid campaign optimization.
• Proven understanding of customer acquisition, conversion funnels, audience targeting, and ROI/ROAS-driven marketing.
• Strong analytical skills with the ability to interpret campaign data and take corrective actions.
• Experience with creative testing, A/B testing, retargeting, and performance optimization.

Responsibilities

• Develop and manage high-performing TikTok campaigns for user acquisition and revenue growth.
• Plan, launch, and optimize paid campaigns across ad formats.
• Refine bidding, targeting, placements, and budgets to hit ROAS goals.
• Test creatives, hooks, landing pages, and conversion funnels.
• Monitor CTR, CPC, CPA, ROAS, and LTV to guide optimizations.
• Conduct A/B tests and implement data-driven improvements.
• Use analytics tools to track performance and attribution.
• Identify new audience segments and growth channels.
• Scale retargeting, lookalike, and interest-based campaigns.
• Collaborate with creatives and sales to align campaigns with objectives.
• Ensure proper tracking, pixels, and landing-page integrations.
• Monitor market trends and competitor activity for growth opportunities.
• Prepare regular performance reports with actionable insights.
• Optimize TikTok Shop and product listings for visibility.
• Manage influencer outreach and collaborations.

Skills

TikTok Growth

Performance Marketing

Campaign Optimization

Analytics & Data Interpretation

A/B Testing

Tools

TikTok Ads Manager

Google Analytics

Job description

We are looking for a results-driven TikTok Manager to lead TikTok-led customer acquisition, revenue growth, and brand visibility. The ideal candidate should have hands-on experience in TikTok growth and performance marketing, with a strong understanding of paid campaigns, content performance, audience targeting, and data-driven optimization.

Key Responsibilities

• Develop and execute high-performing TikTok campaigns focused on customer acquisition, revenue growth, and measurable ROI.
• Plan, launch, manage, and optimize TikTok paid campaigns across relevant ad formats and objectives.
• Optimize bidding strategies, audience targeting, placements, budgets, and campaign structures to achieve acquisition and revenue goals.
• Continuously test and refine ad creatives, hooks, messaging, landing pages, and conversion funnels.
• Monitor key performance metrics including CTR, CPC, CPA, ROAS, conversion rate, and LTV.
• Conduct A/B testing and implement data-driven optimizations to improve campaign and funnel performance.
• Use TikTok Ads Manager, Google Analytics, attribution platforms, and other analytics tools to track and evaluate performance.
• Identify new audience segments, content opportunities, and scalable growth channels.
• Build and scale retargeting, lookalike, interest-based, and other relevant audience campaigns.
• Collaborate closely with creative, marketing, and sales teams to develop TikTok content and campaigns aligned with business objectives.
• Ensure proper tracking, pixel/event setup, landing-page integration, and campaign measurement.
• Monitor competitor activity and market trends to identify opportunities for TikTok growth.
• Prepare regular performance reports and provide actionable insights and recommendations to leadership.
• Optimize TikTok Shop and product listings to improve visibility, conversion, and sales performance
• Manage influencer outreach, including identifying relevant creators, initiating communication, and coordinating collaborations.

Mandatory Requirements

• Minimum 1 year of hands-on experience in TikTok marketing, TikTok Ads, performance marketing, or growth marketing.
• Prior experience working with or managing growth/performance marketing for Bellavita or Mosaic Wellness is mandatory.
• Strong hands-on experience with TikTok Ads Manager and paid campaign optimization.
• Proven understanding of customer acquisition, conversion funnels, audience targeting, and ROI/ROAS-driven marketing.
• Strong analytical skills with the ability to interpret campaign data and take corrective actions.
• Experience with creative testing, A/B testing, retargeting, and performance optimization.

Preferred Skills

• Experience in D2C, e-commerce, consumer brands, wellness, beauty, lifestyle, or similar high-growth businesses.
• Experience scaling campaigns and managing performance marketing budgets.
• Strong understanding of TikTok trends, creator-led content, UGC, and short-form video performance.
• Strong communication, ownership, problem-solving, and execution skills.