Tiktok Creator & Creative Manager

Transformative Ventures; Gurugram District; On-site; INR 1,800,000 - 3,600,000; Full time

Job summary

Transformative Ventures is seeking a leader to own the creator and creative side of TikTok, driving activation, stronger content, and creator-led sales.

Scope includes creator relationships, creative strategy, product education, content feedback, negotiation, and conversion. 5–10 years in creator negotiations and relationship management are preferred, with strong English communication and webinar skills.

Qualifications

• 5–10 years of experience with creator negotiations and relationship management.
• Strong spoken and written English.
• Excellent communication, presentation, and webinar skills.
• Deep understanding of content performance, conversion and creator funnels.

Responsibilities

• Recruit, onboard, activate, retain, and build relationships with TikTok creators.
• Develop hooks, content angles, formats, product stories, and creator briefs.
• Conduct product training, webinars, and workshops to help creators communicate products effectively.
• Review creator content and provide feedback on hooks, storytelling, product demonstration, authenticity, and CTAs.
• Identify what drives creator-led sales and translate performance insights into better creative direction.
• Manage creator fees, commissions, deliverables, usage rights, and partnership terms.
• Build an engaged creator community through training, launches, challenges, and performance sharing.

Skills

Creator Management

Creative Strategy

Copywriting

Hooks

Product Storytelling

Creator Education

Content Feedback

Negotiation

Content Performance

Conversion

UGC

Job description

Creator Relations | Creative Strategy | Product Storytelling | Conversion

Role Overview

Own the creator and creative side of TikTok, driving creator activation, stronger content, and creator-led sales.

Scope: Creator relationships, creative strategy, product education, content feedback, negotiation, and conversion.

Excludes: TikTok Shop operations, media buying, fulfilment, and platform management.

Key Responsibilities

• Creator Management: Recruit, onboard, activate, retain, and build relationships with TikTok creators.
• Creative Strategy: Develop hooks, content angles, formats, product stories, and creator briefs.
• Creator Education: Conduct product training, webinars, and workshops to help creators communicate products effectively.
• Content Optimization: Review creator content and provide feedback on hooks, storytelling, product demonstration, authenticity, and CTAs.
• Conversion: Identify what drives creator-led sales and translate performance insights into better creative direction.
• Negotiation: Manage creator fees, commissions, deliverables, usage rights, and partnership terms.
• Community: Build an engaged creator community through training, launches, challenges, and performance sharing.

What We're Looking For

• Strong spoken and written English.
• Excellent communication, presentation, and webinar skills.
• Strong copywriting and hook-writing ability.
• 5-10 years of Experience with creator negotiations and relationship management.
• Strong understanding of content performance, conversion, and creator funnels.
• Strong creative judgment and commercial mindset.
• Ability to build trusted, long-term creator relationships.

Preferred:

Beauty/skincare/wellness, TikTok Shop, affiliate marketing, UGC, social commerce, or performance creative experience.

KPIs

• Creator activation and productivity
• Creator-attributed revenue / GMV
• Content quality and volume
• Creator conversion
• Winning creative concepts

Core Skills

TikTok | Creator Marketing | Influencer Relations | Creative Strategy | Copywriting | Hooks | Product Storytelling | Creator Education | Negotiation | UGC | Social Commerce | Conversion | Creative Direction