Social Media & TikTok Sales Growth Manager

Seed Ventures; India; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Competitive compensation

Performance incentives

Direct ownership of growth channel

Job summary

A dynamic eCommerce company in India seeks a mid-senior level marketing expert focused on social commerce. The role entails managing TikTok Shop growth, developing an organic content strategy, and overseeing Meta Ads. The ideal candidate will possess proven experience in driving revenue through TikTok and strong analytical skills. Competitive compensation and direct collaboration with leadership are offered, alongside the chance to significantly impact the company’s growth.

Qualifications

• Proven experience managing TikTok Shop and TikTok Ads.
• Strong understanding of social commerce and performance marketing.
• Hands-on experience with Meta Ads (Facebook & Instagram).
• Ability to turn organic content into paid winners.
• Data-driven mindset with strong analytical skills.

Responsibilities

• Own TikTok Shop setup, optimization, and daily management.
• Develop and execute a TikTok-first content strategy.
• Manage Meta Ads for prospecting and retargeting.
• Monitor daily performance across TikTok, Meta, and Shopify.
• Provide weekly performance reports with insights and action items.

Skills

TikTok Shop management

Performance marketing

Meta Ads proficiency

Data-driven mindset

Content creation

Job description

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Seed Ventures is a fast-growing eCommerce company. We sell across Shopify, Amazon, and TikTok Shop, and we are now investing heavily in social-driven commerce, with TikTok as a primary growth engine.

We’re looking for a hands‑on social media and performance marketing expert who understands how content, creators, and ads come together to drive real sales, not just views.

This role owns TikTok Shop growth, TikTok advertising, and organic social strategy, while also managing Facebook & Instagram content and paid campaigns. You will be responsible for turning content into conversions, scaling what works, and building a repeatable social commerce engine.

This is not a purely creative role — it’s a revenue-focused growth role.

TikTok Shop & TikTok Growth (Primary Focus)

• Own TikTok Shop setup, optimization, and daily management
• Launch and scale TikTok Ads (Spark Ads, Conversion Ads, Creator Ads)
• Manage product listings, pricing, bundles, and promotional strategies
• Work with creators and affiliates to drive UGC-based sales
• Track performance metrics: ROAS, CPA, conversion rate, AOV
• Identify winning creatives and rapidly iterate

Content & Organic Social

• Develop and execute a TikTok-first content strategy
• Create or coordinate short-form video content (UGC style, not over‑produced)
• Manage posting cadence, hooks, trends, and storytelling
• Repurpose winning content across Instagram Reels and Facebook

Paid Social (Facebook & Instagram)

• Manage Meta Ads for prospecting and retargeting
• Coordinate creatives, copy, and audience strategy
• Optimize campaigns based on performance data
• Test offers, messaging, and formats to improve ROAS

Analytics & Optimization

• Monitor daily performance across TikTok, Meta, and Shopify
• Provide weekly performance reports with insights and action items
• Run structured tests on creatives, audiences, and offers
• Continuously improve conversion rates and customer acquisition costs

Must-Have Experience

• Proven experience managing TikTok Shop and TikTok Ads
• Strong understanding of social commerce and performance marketing
• Hands‑on experience with Meta Ads (Facebook & Instagram)
• Ability to turn organic content into paid winners
• Data‑driven mindset with strong analytical skills

Nice to Have

• Experience in eCommerce, DTC, or Amazon brands
• Familiarity with Shopify and TikTok Shop backend
• Experience with product launches and promotional campaigns

What Success Looks Like

• TikTok becomes a meaningful revenue channel, not just awareness
• Consistent pipeline of winning creatives and ads
• Improved ROAS across TikTok and Meta
• Strong alignment between content, ads, and conversion performance
• Scalable, repeatable system for social‑driven sales growth

Why Join?

• Direct ownership of a high‑impact growth channel
• Work closely with the CEO and leadership team
• Freedom to test, learn, and scale what works
• Competitive compensation + performance incentives
• Opportunity to grow with a brand focused on real‑world value and preparedness

How to Apply

• Please include:
• Examples of TikTok Shops or accounts you’ve grown
• Paid ad results (ROAS, CPA, or revenue driven)
• Brief explanation of how you approach TikTok for sales (not just views)

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing and Sales

Industries

• Retail

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