Manager - Creator Partnerships & Influencer Marketing

Transformative Ventures; Gurugram District; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Transformative Ventures seeks a seasoned role overseeing the creator and creative side of TikTok, driving creator activation, stronger content, and creator-led sales. You will manage creator relationships, develop engaging content concepts, and educate creators through trainings and webinars.

Responsible for content optimization, negotiations, and building a thriving creator community while aligning with brand strategy and commercial goals.

Qualifications

• Hands-on TikTok creator/influencer marketing experience.
• Strong spoken and written English.
• Excellent communication, presentation, and webinar skills.
• Strong copywriting and hook-writing ability.
• 5–10 years of experience with creator negotiations and relationship management.
• Strong understanding of content performance, conversion, and creator funnels.
• Strong creative judgment and commercial mindset.
• Ability to build trusted, long-term creator relationships.
• Preferred: Beauty/skincare/wellness, TikTok Shop, affiliate marketing, UGC, social commerce, or performance creative experience.

Responsibilities

• Recruit, onboard, activate, retain, and build relationships with TikTok creators.
• Develop hooks, content angles, formats, product stories, and creator briefs.
• Conduct product training, webinars, and workshops to help creators communicate products effectively.
• Content Optimization: review creator content and provide feedback on hooks, storytelling, product demonstration, authenticity, and CTAs.
• Conversion: identify what drives creator-led sales and translate performance insights into better creative direction.
• Negotiation: manage creator fees, commissions, deliverables, usage rights, and partnership terms.
• Community: build an engaged creator community through training, launches, challenges, and performance sharing.

Skills

TikTok creator marketing

Creator relationship management

Content strategy

Copywriting

Communication skills

Webinar/presentation

English proficiency

Job description

Role Overview:

Own the creator and creative side of TikTok, driving creator activation, stronger content, and creator-led sales.

Scope:

Creator relationships, creative strategy, product education, content feedback, negotiation, and conversion.

Excludes:

TikTok Shop operations, media buying, fulfilment, and platform management.

Key Responsibilities:

• Creator Management: Recruit, onboard, activate, retain, and build relationships with TikTok creators.
• Creative Strategy: Develop hooks, content angles, formats, product stories, and creator briefs.
• Creator Education: Conduct product training, webinars, and workshops to help creators communicate products effectively.
• Content Optimization: Review creator content and provide feedback on hooks, storytelling, product demonstration, authenticity, and CTAs.
• Conversion: Identify what drives creator-led sales and translate performance insights into better creative direction.
• Negotiation: Manage creator fees, commissions, deliverables, usage rights, and partnership terms.
• Community: Build an engaged creator community through training, launches, challenges, and performance sharing.

What We're Looking For:

• Hands-on TikTok + creator/influencer marketing experience.
• Strong spoken and written English.
• Excellent communication, presentation, and webinar skills.
• Strong copywriting and hook-writing ability.
• 5-10 years of experience with creator negotiations and relationship management.
• Strong understanding of content performance, conversion, and creator funnels.
• Strong creative judgment and commercial mindset.
• Ability to build trusted, long-term creator relationships.
• Preferred: Beauty/skincare/wellness, TikTok Shop, affiliate marketing, UGC, social commerce, or performance creative experience.

KPIs:

• Creator activation and productivity
• Repeat creator participation
• Creator-attributed revenue / GMV
• Content quality and volume
• Creator conversion
• Winning creative concepts
• Top-creator retention