TikTok Lead

4point0 Health Ventures; Mumbai; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

4point0 Health Ventures is hiring a TikTok Lead to own and scale our performance marketing and creator partnerships for the US market from day one. You will architect the growth stack across paid, creator collaborations, and social commerce to drive meaningful revenue.

You will build a high-ownership, analytics-driven program around Spark Ads, creator briefs, and Shop listings, while negotiating with top US creators and affiliates.

Qualifications

• 3–6 years of hands-on experience in TikTok performance marketing, creator partnerships, affiliate marketing, or social commerce.
• Deep expertise in TikTok Ads Manager, TikTok Shop, and Spark Ads.
• Proven track record scaling paid acquisition and creator-driven campaigns (US eCommerce/D2C experience strongly preferred).
• Native understanding of TikTok culture, trend cycles, visual hooks, and performance copywriting.
• Analytical mindset with strong commercial acumen, negotiation chops, and unit-economics focus.
• Background in wellness, supplements, beauty, or consumer health is a major advantage.

Responsibilities

• Build, run, and scale paid acquisition on TikTok Ads Manager with Spark Ads and creator whitelisting.
• Scout, negotiate with, and nurture a roster of US TikTok creators and affiliates.
• Manage TikTok Shop listings, bundles, inventory, and affiliate participation.
• Develop structured creative testing systems across hooks and storytelling; explore live-selling programs.
• Own unit economics, tracking attribution, ad fatigue, ROAS, and SKU-level margins.

Job description

We are hiring: TikTok Lead - Performance Marketing & Creator Partnerships

Type: Full-time

We are building a science-backed, next-generation D2C health and wellness house of brands tailored for the US market. Backed by long-term capital, our mission is to build category-defining brands powered by an agile, high-performing growth engine.

TikTok sits at the absolute core of our customer acquisition, creator commerce, and brand scaling strategy. We are looking for an entrepreneurial, data-driven TikTok Lead to own and scale our entire TikTok ecosystem from scratch.

The Mission

You will be the architect and operator of our end-to-end TikTok growth machine for the US market. This is a high-ownership role bridging paid performance, creator whitelisting, TikTok Shop, and affiliate commerce. You will identify breakthrough creator content, scale high-converting Spark Ads, and turn TikTok into a dominant revenue-generating channel.

What You Will Own

• Performance Marketing & Paid Amplification: Build, run, and scale paid acquisition on TikTok Ads Manager. Master Spark Ads, creator whitelisting, and audience bidding strategies to scale spend while protecting CAC, CPA, ROAS, and contribution margins.
• Creator & Affiliate Ecosystem: Scout, negotiate with, and nurture a high-performing roster of US TikTok creators and affiliates. Provide hook-driven creative briefs and build incentive structures that drive consistent creator-led GMV.
• TikTok Shop & Social Commerce: Manage full commercial performance across TikTok Shop - from listings, product bundles, and inventory coordination to scaling affiliate participation and conversion rates.
• Creative Testing & Live Selling: Develop structured creative testing systems across hooks, angles, and TikTok-native storytelling. Experiment with live-selling programs, demonstrations, and limited-time drops to drive real-time conversion.
• Data & Channel Analytics: Own unit economics end-to-end, tracking creator attribution, ad fatigue, ROAS, and SKU-level contribution margins.

Who You Are

• 3-6 years of hands-on experience in TikTok performance marketing, creator partnerships, affiliate marketing, or social commerce.
• Deep expertise in TikTok Ads Manager, TikTok Shop, and Spark Ads.
• Proven track record scaling paid acquisition and creator-driven campaigns (US eCommerce/D2C experience strongly preferred).
• Native understanding of TikTok culture, trend cycles, visual hooks, and performance copywriting.
• Analytical mindset with strong commercial acumen, negotiation chops, and an obsession with unit economics.
• Background in wellness, supplements, beauty, or consumer health is a major advantage.

Why Join Us?

• Complete Channel Ownership: Build the creator, affiliate, and paid TikTok playbook from Day 1 with high autonomy.
• Direct Business Impact: Lead one of our most vital growth levers targeting multi-million-dollar international scale.
• Top-Tier Ecosystem: Access to premier creator networks, analytics tools, competitive compensation, and significant long-term growth opportunities.

Ready to scale the next big wellness brand on TikTok?