Performance Marketing Manager

My DTC Guy; Rajkot; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary base

Permanent work-from-home setup

Opportunities for professional development

Job summary

My DTC Guy is seeking an experienced performance marketing manager to design and optimize B2C campaigns across Meta and TikTok. This role involves analyzing performance data, mentoring a team, and ensuring effective integration of email marketing.

The ideal candidate will have at least 5 years of social ads management experience, strong analytical skills, and a passion for collaborative innovation. A permanent work-from-home setup is offered with opportunities for professional development.

Qualifications

• 5+ years of proven social ads management experience with a strong focus on B2C campaigns.
• At least 3 years of experience managing campaigns on Meta and TikTok platforms.
• Advanced knowledge of social and search ads platforms, campaign analytics, and performance optimization.

Responsibilities

• Design and implement performance marketing strategies for B2C social campaigns.
• Analyze campaign performance to optimize ad spend.
• Manage a team of media buyers and creative specialists.

Skills

Social ads management

B2C campaigns

Email marketing

Campaign analytics

CRO techniques

Creative and copywriting skills

Communication skills

Job description

Responsibilities

• Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives.
• Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output.
• Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices.
• Manage and mentor a team of media buyers, creative specialists, and CRO experts.
• Foster a culture of collaboration, innovation, and performance excellence within the team.
• Oversee recruitment, training, and professional development of team members.
• Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions.
• Implement A/B testing for creative elements, ensuring high-performing visuals and messaging.
• Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates.
• Develop and test hypotheses for ongoing CRO improvements.
• Establish and build scalable processes for creative production, paid search, and social media marketing campaigns.
• SOP creation.
• Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency.
• Maintain active certifications on Meta and TikTok platforms.
• Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies.

Qualifications and Experience

• 5+ years of proven social ads management experience with a strong focus on B2C campaigns.
• At least 3 years of experience managing campaigns on Meta and TikTok platforms.
• Demonstrated expertise in email marketing best practices and multi-channel campaign integration.
• Advanced knowledge of social and search ads platforms, campaign analytics, and performance optimization.
• Proficiency in CRO techniques, including A/B testing and landing page optimization.
• Strong creative and copywriting skills.
• Active Meta Certification for advertising professionals.
• Active TikTok Certification in advertising.
• Proven ability to manage and lead cross‑functional teams.
• Track record of building efficient workflows and processes for creative production and performance marketing campaigns.
• Strong analytical mindset with the ability to derive actionable insights from campaign data.
• Excellent communication and presentation skills.
• Highly organized and detail-oriented, with a focus on driving measurable results.

Job Requirements

• A computer with dual monitor setup is required.
• Computer with at least 8GB of RAM.
• Must have at least 25 MBPS internet speed.
• 40 hours a week, 8 hours a day.
• Work schedule is in Eastern Standard Time (EST), Monday-Friday only.

Benefits

• Competitive salary base.
• Permanent work‑from‑home setup.
• Opportunities for professional development and career advancement.