Territory Sales Manager - Rural

Crompton Greaves Consumer Electricals; Varanasi; On-site; INR 500,000 - 800,000; Full time

Job summary

Crompton Greaves Consumer Electricals in Varanasi invites a results-driven Sales & Channel professional to drive annual budgets, achieve monthly targets, and manage distributor networks across the region.

You will coordinate with Trade Partners, monitor channel health, execute activation plans, and ensure stock availability while coordinating with finance, logistics, and product teams.

Qualifications

• Experience in sales planning and achieving budgets.
• Ability to manage channel partners and distributors.
• Knowledge of trade marketing and sales activation.

Responsibilities

• Plan and achieve annual budget and collection targets for the branch.
• Achieve product wise and category wise monthly sales targets for the branch.
• Ensure sales phasing and activate key milestones in the month.
• Drive channel health with dealers and distributors; top retailers focus.
• Coordinate process improvements across branch operations and finance.

Skills

Sales planning

Channel management

Trade marketing

Distributor coordination

Tools

Tally Patch

Dealer Portal

Job description

Sales & Collection

• Plan and achieve annual budget & collection, ROD plan deployed for the branch
• Achieve product wise, category wise monthly Sales targets for the branch
• Ensure sales phasing for the month 7th(10%), 14th (25%),21st (40%),ME(100%)
• Drive new/focus product in the branch
• Improve premium contribution of the total sales

Channel

• GTM for each territory covering Trade Partners
• Continuously Monitor & Improve Channel Partner Health Dealer, Distributor.
• Network expansion, correction & Channel management strategies for each product, town category.
• Top 50 retailers of the assigned area to be catered directly
• Plan to maximize reach (ND,WD) in all town categories
• Drive channel finance for your channel partners
• Sales activation plan, BTL activities including CP meets & brand positioning.

Process & Automation

• Drive Process Improvement initiatives & effective implementation in branch Tally Patch, Easy DMS, Field Assist, Dealer Portal etc

People

• Execute Cross functional efficiency between Sales, Service, Finance, Logistics, Product Manager, trade marketing for smooth functioning of branch.
• Appoint DSMs - Review & train them for peak performance

Operations

• Coordinate C & F / warehousing operations as per laid down policies.
• Ensure Stock liquidation and min. stock levels as per sales forecasting

Competitor Analysis

• Market Information system
• Competition Analysis, analytics for forecasting and new product development