Territory Sales Manager

Astral Adhesives; Sachin; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Astral Adhesives in India seeks a sales leadership professional to drive aggressive growth across primary and secondary sales, with emphasis on product and territory performance. You will devise strategies to counter competition, manage distributors, ensure scheme execution, and expand visibility of our brands through key outlets in collaboration with marketing and field teams.

The role requires hands-on coaching of sales officers, strategic outlet engagement, and active participation in

Responsibilities

• Achieving assigned sales objectives & targets in terms of overall primary & secondary sales value.
• Product & territory wise sales.
• New/Focused Products Sales.
• Devising and executing strategies to counter competition aggressively.
• Ensuring distributors management as per distributors management policy.
• Ensuring 100% schemes execution in consultation with reporting managers & sales operations Team.
• Adopting potential key outlets as per laid down norms and assigned targets.
• Preparing & adhering self DRCP compliance of key outlets.
• Increasing the company’s counter share of identified key outlets.
• Ensuring the visibility/availability of the company’s brands/products on key outlets in consultation with marketing team.
• Working closely with field marketing team (BDM/ABDM) for field marketing targets for users/influencers activation of key accounts.
• Building relationship and drive direct engagement with large contractors & architects.
• Min. 03 days full day working per allocated sales officer for grooming and coaching the team perspective.
• Ensuring resource gap filling through recommending the hiring of quality sales officers in the territory.
• Promoting the culture of performance, work compliance, cohesiveness and synergy within the team to achieve business objectives.
• Ensuring proper & effective induction of new hires in the territory as per laid down norms.
• Ensuring work & process compliance of team as per laid down norms.
• Full ownership and championing of all systems, processes, policies and business ensuring adherence.
• Supervise and ensure training (product, systems and sales training) of sales officers.
• Monitoring the performance of sales officers and enabling them to achieve expected performance standards through timely feedback and counselling.
• Ensuring 100% execution of new product launches and providing post launch feedback to category/product managers.
• Driving execution of regional business initiatives in the field.
• Collecting, capturing & conveying feedback to HO team on all aspects including product quality, pricing, packaging, new product ideas, competition activities, schemes across channel, users, influences & field employees.
• Ensuring 100% inventory management & receivables management.
• Responsible for process digitization i.e. DMS, Order management and Vishwas App for retailers.

Job description

1. Achieving assigned sales objectives & targets in terms of:
   • Overall primary & secondary sales Value
   • Product & territory Wise Sales
   • New/Focused Products Sales
2. Devising and executing strategies (not restricted to schemes) to counter competition aggressively
3. Ensuring distributors management as per distributors management policy
4. Ensuring 100% schemes execution in consultation with reporting managers & sales operations Team
5. Adopting potential key outlets” as per laid down norms and assigned targets
6. Preparing & adhering self DRCP compliance of “key outlets”
7. Increasing the company’s counter share of identified “key outlets”
8. Ensuring the visibility/availability of the company’s brands/products on “key outlets” in consultation of marketing team
9. Working closely with field marketing team (BDM/ABDM) for achieving field marketing targets for users/influencers activation of key accounts
10. Building relationship and drive direct engagement with large contractors & architects
11. Min. 03 days full day working per allocated sales officer from grooming and coaching the team perspective.
12. Ensuring resource gap filling through recommending the hiring of quality sales officers in the territory
13. Promoting the culture of performance, work compliance, cohesiveness and synergy within the team as to achieve the desired business objectives as a team
14. Ensuring proper & effective induction of new hires in the territory as per the laid down norms
15. Ensuring work & process compliance of team as per the laid down norms
16. Full ownership and championing of all systems, processes, policies and business ensuring adherence
17. Supervise and ensure training (product, systems and sales training) of sales officers
18. Monitoring the performance of sales officers and enabling them to achieve expected performance standards through timely performance feedback and counselling
19. Ensuring 100% execution of new product launches and providing post launch feedback to category/product managers
20. Driving execution of regional business initiatives in the field
21. Collecting, capturing & conveying feedback to HO team on all the aspects of the business including product quality, pricing, packaging, new product ideas, competition activities, schemes across channel, users, influences & field employees
22. Ensuring 100% inventory management & receivables management
23. Responsible for process digitization i.e. DMS, Order management and Vishwas App for retailers