Territory Sales Executive - Rural

Crompton Greaves Consumer Electricals; Bareilly; On-site; INR 500,000 - 850,000; Full time

Job summary

Crompton Greaves Consumer Electricals in Bareilly, Uttar Pradesh seeks a results-driven Sales & Collection professional to plan and achieve branch targets. The role focuses on channel GTM, partner health, and network expansion, with emphasis on timely sales phasing and premium growth.

You will coordinate cross-functional teams and drive channel finance initiatives. The position involves direct engagement with trade partners, top retailers, and a focus on volume growth across product categories

Responsibilities

• Plan and achieve annual budget & collection for the branch
• Achieve product wise, category wise monthly sales targets for the branch
• Ensure sales phasing milestones for the month (7th 10%, 14th 25%, 21st 40%, ME 100%)
• Drive new/focus product in the branch
• Improve premium contribution of total sales
• GTM for each territory covering Trade Partners
• Monitor & improve channel partner health (Dealer, Distributor)
• Plan for network expansion and channel management strategies for each product, town category
• Directly cater to Top 50 retailers in the assigned area
• Plan to maximize reach (ND, WD) in all town categories
• Drive channel finance for your channel partners
• Sales activation plan, BTL activities including CP meets & brand positioning
• Coordinate process improvements in branch systems (Tally Patch, Easy DMS, Field Assist, Dealer Portal)
• Execute cross-functional efficiency between Sales, Service, Finance, Logistics, Product Manager, trade marketing
• Appoint DSMs and train for peak performance
• Coordinate C & F / warehousing operations as per policies
• Ensure stock liquidation and minimum stock levels per sales forecasting
• Market information system and competitive analysis for forecasting and new product development

Job description

Sales & Collection

• Plan and achieve annual budget & collection, ROD plan deployed for the branch
• Achieve product wise, category wise monthly Sales targets for the branch
• Ensure sales phasing for the month 7th (10%), 14th (25%),21st (40%),ME(100%)
• Drive new/focus product in the branch
• Improve premium contribution of the total sales

Channel

• GTM for each territory covering Trade Partners
• Continuously Monitor & Improve Channel Partner Health Dealer, Distributor.
• Network expansion, correction & Channel management strategies for each product, town category.
• Top 50 retailers of the assigned area to be catered directly
• Plan to maximize reach (ND, WD) in all town categories
• Drive channel finance for your channel partners
• Sales activation plan, BTL activities including CP meets & brand positioning.

Process & Automation

• Drive Process Improvement initiatives & effective implementation in branch Tally Patch, Easy DMS, Field Assist, Dealer Portal etc

People

• Execute Cross functional efficiency between Sales, Service, Finance, Logistics, Product Manager, trade marketing for smooth functioning of branch.
• Appoint DSMs - Review & train them for peak performance.

Operations

• Coordinate C & F / warehousing operations as per laid down policies.
• Ensure Stock liquidation and min. stock levels as per sales forecasting

Competitor Analysis

• Market Information system
• Competition Analysis, analytics for forecasting and new product development