Job Description – Territory Sales Manager
Job Details
- Job Title: Territory Sales Manager
- Job Location: Indore
- Work Model: Field Sales
Candidate Expectations
- Total Experience: 3–8 Years
- Relevant Experience: 3–8 Years in Agri Input Sales, preferably in the Seed Sector.
- Candidate Location: Indore
- Skills – Mandatory: Agri Input Sales, Territory Sales & Business Development, Distributor & Channel Management
- Candidate Industry: Agriculture / Agri Inputs / Seeds / Agrochemicals.
Education and Certification
- Qualification Mandatory: B.Sc. Agriculture.
- Good to Have: M.Sc. Agriculture / MBA in Agri-Business.
Specific Remarks
- Should have experience handling multiple districts.
- Must be willing to travel extensively.
- Fluency in the local language is mandatory.
- Should have a proven track record of achieving sales targets.
Detailed Job Description
Role Summary
To drive sales, market penetration and revenue growth in the assigned territory by developing local sales strategies, managing channel partners and strengthening farmer relationships.
Key Responsibilities
- Sales & Business Development
- Develop and execute annual operating plans aligned with regional business targets.
- Achieve monthly and seasonal sales targets across different crops and SKUs.
- Drive territory-wise sales, revenue growth and market penetration.
- Monitor competitor activities and provide market insights to the management.
- Ensure timely billing, supply planning and stock liquidation.
- Market Development & Farmer Engagement
- Develop strong relationships with farmers, retailers and distributors.
- Organize farmer meetings, product demonstrations, field days and influencer engagement activities.
- Execute farmer engagement and branding activities at village and block levels.
- Identify and develop influencer networks, including progressive farmers and local leaders.
- Monitor product performance and generate testimonials for focus products.
- Channel & Distribution Management
- Appoint, retain and manage an effective distribution network.
- Ensure distributor satisfaction, ROI and timely collections.
- Maintain proper credit discipline and optimize credit cycles.
- Conduct trade engagement programmes to improve channel partner loyalty.
- Ensure efficient utilization of schemes, discounts and other sales resources.
- Team Management
- Supervise and coach MDOs / Area Executives.
- Conduct regular performance reviews, field visits and joint working.
- Build team capabilities and maintain a performance-driven work culture.
- Reporting & Compliance
- Submit daily, weekly and monthly sales reports through CRM / sales tools.
- Maintain accurate sales forecasts and stock reports.
- Ensure adherence to company policies and market compliance norms.
- Monitor claims, collections and sales operational costs.
Key Skills
- Mandatory Key Skills: Agri Input Sales, Seed Sales, Territory Sales Management, Agricultural Product Sales, Distributor Management, Channel Sales, Farmer Engagement, Market Development, Dealer Network Management, Sales Target Achievement.
- Good to Have Skills: Team Management, MDO Handling, Crop Knowledge, Agronomic Practices, Product Demonstrations, Market Intelligence, Sales Forecasting, CRM Reporting, Local Language Communication.
Other Specific Remarks
- Must possess in-depth knowledge of local cropping patterns and agronomic practices.
- Should understand product positioning and demo plot management.
- Experience in channel mapping and market penetration planning is preferred.
- Should be comfortable with extensive field travel and handling multiple districts.
- Local language proficiency is mandatory.
- Performance will be measured through sales achievement, focus product contribution, farmer meetings, distributor satisfaction, collections, team productivity and market hygiene.