Territory Business Manager

Steersman Talent Acquisition; Kolkata District, Siliguri, Barasat; Hybrid; INR 500,000 - 700,000; Full time

Job summary

Our client in India’s agribusiness sector seeks a field sales professional to drive sales across fertilizers, crop protection, nutrients, and seeds through direct farm visits and channel partnerships.

You will plan quarterly rolling targets, coordinate with regional teams, educate farmers, and lead promotional events while ensuring timely product placement and resolving field issues. Kolkata region experience preferred.

Qualifications

• Experience in agribusiness sales preferred.
• Understanding of fertilizers, crop protection chemicals, seeds and inputs.
• Ability to plan and execute field promotions and customer engagement.

Responsibilities

• Execute sales strategies to meet regional targets for fertilizers, crop protection, nutrients, and seeds.
• Create rolling 3-month and seasonal plans and communicate to Regional Sales Manager.
• Ensure timely market placement and distribution of agricultural inputs across territories.
• Communicate pricing structures, schemes, and seasonal discounts to trade partners.
• Lead promotional events, farmer meetings, field demonstrations, and campaigns.
• Educate farmers on product usage, dosage, crop safety, and yield benefits.
• Gather trade feedback and field insights to align with market needs.
• Address and resolve technical or product complaints from end-users and channel partners.

Skills

Field sales

Promotions & campaigns

Channel partner engagement

Customer interaction

Job description

About the opportunity

Our client is in the Agribusiness (or Agrochemicals / Agricultural Inputs) domain. a reputed Indian conglomerate with over five decades of expertise and legacy in the agricultural and rural sectors.

They are looking for ideal candidates to contribute to the achievement of sales and collection targets across all product lines (fertilizers, crop protection chemicals, specialty fertilizers/nutrients, and hybrid seeds) through effective field sales techniques, targeted promotional campaigns, channel partner engagement, and continuous customer interaction to build strong product awareness and market share.

KEY RESPONSIBILITIES & DUTIES

A. Sales Operations & Target Achievement

• Execute sales strategies to meet or exceed regional monthly and annual revenue targets for Specialty Fertilizers / Nutrients, and Crop Protection chemicals.
• Create Rolling plan for next 3 months and the season and communicate to Regional Sales Manager.
• Ensure timely market placement and distribution of all agricultural inputs across designated territories.
• Communicate pricing structures, schemes, and seasonal discount offers clearly to trade partners.

B. Demand Generation & Sales Promotion

• Lead and participate actively in promotional events, farmer meetings, field demonstrations, and seasonal campaigns.
• Educate farmers and crop advisors on product usage, dosage, crop safety, and potential yield benefits.

D. Customer Relationship Management & Market Intelligence

• Actively gather trade feedback, farmer insights, and field-level crop health reports to stay aligned with market requirements.
• Promptly address and resolve technical, trade, or product complaints from end-users and channel partners.

Technical Skills & Knowledge

• Product Expertise: Strong knowledge of agricultural inputs including hybrid seeds, macro/micro-nutrients, soluble fertilizers, and agrochemicals (pesticides, fungicides, herbicides).
• Agronomic Understanding: Comprehensive understanding of local cropping cycles, soil types, and regional rainfall patterns.