Territory Sales Manager (Healthcare)

Atulaya Healthcare; Bathinda; On-site; INR 450,000 - 750,000; Full time

Job summary

Atulaya Healthcare in Bathinda is seeking a dynamic Sales & Business Development professional to drive growth across hospitals, clinics, and diagnostic centres. You will implement territory plans, build relationships with doctors and administrators, and promote pathology and radiology services.

The role involves field visits, tracking targets, reporting MIS, coordinating with operations, and expanding the institutional client base while ensuring timely collections and service delivery.

Responsibilities

• Achieve monthly, quarterly and annual sales targets for the assigned territory.
• Generate new business through hospitals, clinics, doctors, corporates, diagnostic centres and other healthcare institutions.
• Identify potential customers and convert leads into business.
• Promote Atulaya's pathology and radiology services, health packages and home collection services.
• Develop and implement territory-wise sales plans and strategies.
• Build and maintain strong professional relationships with doctors, consultants, hospital administrators and other healthcare professionals.
• Regularly visit doctors and key accounts as per the defined beat plan.
• Maintain existing business relationships and identify opportunities for repeat business and revenue enhancement.
• Address customer queries and coordinate with internal teams for timely resolution.
• Conduct regular field visits and ensure effective coverage of the assigned territory.
• Identify untapped markets and new business opportunities.
• Monitor competitor activities, pricing, promotions and market trends.
• Provide regular market feedback to the reporting manager.
• Maintain an updated database of doctors, hospitals, clinics and other potential clients.
• Develop business from hospitals, nursing homes, clinics, corporates, insurance/TPA networks and other institutional clients.
• Negotiate and close commercial/business deals within approved company guidelines.
• Follow up with clients regarding outstanding payments and collections.
• Coordinate with operations and collection teams to ensure smooth service delivery.
• Support and participate in health camps, doctor meets, corporate camps and other promotional activities.
• Coordinate with the marketing team for territory-level promotional campaigns.
• Identify opportunities to increase brand visibility and patient footfall.
• Submit daily/weekly/monthly sales reports as required.
• Maintain accurate records of customer visits, leads, conversions and sales.
• Track achievement against targets and prepare territory-wise business plans.
• Provide regular updates on competitor activities and market developments.
• Coordinate with Operations, Front Office, Home Collection, Radiology, Pathology and Customer Support teams to ensure quality service delivery.
• Follow up on customer complaints and ensure timely resolution.
• Work closely with management to implement sales strategies and business initiatives.
• Achievement of monthly and quarterly sales targets.
• New customer/client acquisition.
• Revenue growth within assigned territory.
• Doctor and institutional business development.
• Customer retention and repeat business.
• Number and quality of productive field visits.
• Lead generation and conversion ratio.
• Collection/payment follow-up.
• Territory coverage and market penetration.
• Timely submission of sales reports and MIS.

Job description

Key Responsibilities

1. Sales & Business Development

• Achieve monthly, quarterly and annual sales targets for the assigned territory.
• Generate new business through hospitals, clinics, doctors, corporates, diagnostic centres and other healthcare institutions.
• Identify potential customers and convert leads into business.
• Promote Atulaya's pathology and radiology services, health packages and home collection services.
• Develop and implement territory-wise sales plans and strategies.

2. Doctor & Client Relationship Management

• Build and maintain strong professional relationships with doctors, consultants, hospital administrators and other healthcare professionals.
• Regularly visit doctors and key accounts as per the defined beat plan.
• Maintain existing business relationships and identify opportunities for repeat business and revenue enhancement.
• Address customer queries and coordinate with internal teams for timely resolution.

3. Territory Management

• Conduct regular field visits and ensure effective coverage of the assigned territory.
• Identify untapped markets and new business opportunities.
• Monitor competitor activities, pricing, promotions and market trends.
• Provide regular market feedback to the reporting manager.
• Maintain an updated database of doctors, hospitals, clinics and other potential clients.

4. B2B / Institutional Business

• Develop business from hospitals, nursing homes, clinics, corporates, insurance/TPA networks and other institutional clients.
• Negotiate and close commercial/business deals within approved company guidelines.
• Follow up with clients regarding outstanding payments and collections.
• Coordinate with operations and collection teams to ensure smooth service delivery.

5. Marketing & Promotional Activities

• Support and participate in health camps, doctor meets, corporate camps and other promotional activities.
• Coordinate with the marketing team for territory-level promotional campaigns.
• Identify opportunities to increase brand visibility and patient footfall.

6. Reporting & MIS

• Submit daily/weekly/monthly sales reports as required.
• Maintain accurate records of customer visits, leads, conversions and sales.
• Track achievement against targets and prepare territory-wise business plans.
• Provide regular updates on competitor activities and market developments.

7. Internal Coordination

• Coordinate with Operations, Front Office, Home Collection, Radiology, Pathology and Customer Support teams to ensure quality service delivery.
• Follow up on customer complaints and ensure timely resolution.
• Work closely with management to implement sales strategies and business initiatives.

Key Performance Indicators (KPIs)

• Achievement of monthly and quarterly sales targets.
• New customer/client acquisition.
• Revenue growth within assigned territory.
• Doctor and institutional business development.
• Customer retention and repeat business.
• Number and quality of productive field visits.
• Lead generation and conversion ratio.
• Collection/payment follow-up.
• Territory coverage and market penetration.
• Timely submission of sales reports and MIS.