Area Sales Manager

Spectrum Medical Devices; New Delhi; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Spectrum Medical Devices in Delhi seeks a dynamic Area Sales Manager to drive sales, build relationships with hospitals, and expand distributor networks. You will manage government and private tenders, coordinate product demos, and promote the medical device portfolio across healthcare facilities.

The ideal candidate has 3–7 years in medical device sales, strong negotiation and communication skills, and a proven track record of meeting targets.

Qualifications

• Graduate degree; MBA/PGDM preferred for sales leadership.
• 3–7 years in medical device or healthcare sales.
• Experience with government hospitals, private hospitals, and distributors is a plus.
• Strong negotiation, presentation, and relationship-building skills.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the territory.
• Develop opportunities with hospitals, clinics, government institutions, and healthcare organizations.
• Manage relationships with surgeons, doctors, purchase departments, biomedical engineers, and hospital management.
• Conduct demonstrations, presentations, and clinical discussions as required.
• Generate leads and convert them into opportunities.
• Prepare quotations, tenders, purchase orders, and sales proposals.
• Identify and participate in relevant government and private hospital tenders.
• Coordinate with distributors and develop new networks.
• Coordinate with service teams for installation, demonstrations, and support.
• Ensure timely payments and monitor cash collection.
• Report territory performance and market feedback to management.

Skills

B2B sales

Medical devices

Communication skills

Relationship building

Tender management

CRM & reporting

Travel willingness

Education

Graduate degree

MBA/PGDM in Sales & Marketing

Tools

CRM systems

MS Office

Excel

Job description

Department: Sales & Marketing

Job Summary

We are looking for a dynamic and result-oriented Area Sales Manager to manage sales activities and business development within the assigned territory. The candidate will be responsible for achieving sales targets, developing strong relationships with hospitals and healthcare professionals, managing distributors/channel partners, and promoting the company's medical device portfolio.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales and revenue targets for the assigned territory.
• Develop new business opportunities with hospitals, clinics, government institutions, and healthcare organizations.
• Manage and strengthen relationships with surgeons, doctors, purchase departments, biomedical engineers, and hospital management.
• Conduct product demonstrations, presentations, and clinical discussions as required.
• Generate leads and convert them into successful business opportunities.
• Prepare and follow up on quotations, tenders, purchase orders, and sales proposals.
• Identify and participate in relevant government and private hospital tenders.
• Manage existing distributors/channel partners and develop new distribution networks.
• Monitor competitor activities, pricing, product launches, and market trends.
• Coordinate with the technical/service team for installation, demonstration, troubleshooting, and customer support.
• Ensure timely collection of payments and maintain healthy outstanding levels.
• Maintain accurate records of customer visits, sales pipelines, quotations, orders, and forecasts.
• Regularly report territory performance, market feedback, and sales projections to management.
• Attend medical conferences, exhibitions, workshops, and product demonstrations.
• Ensure proper product knowledge and effective communication of technical and commercial benefits to customers.

Key Skills & Competencies

• Strong B2B sales and business development skills.
• Good knowledge of the medical device healthcare market.
• Excellent communication, negotiation, presentation, and interpersonal skills.
• Ability to build relationships with doctors, surgeons, purchase teams, and hospital management.
• Strong follow-up and closing skills.
• Ability to work independently and achieve target-oriented results.
• Good understanding of tenders, quotations, distributor management, and institutional sales.
• Willingness to travel extensively within the assigned territory.
• Basic knowledge of MS Office, Excel, email, and CRM/Sales reporting tools.

Preferred Background

• Graduate degree in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.
• 3 to 7 years of experience in medical device, surgical equipment, cardiac equipment, hospital equipment, or healthcare sales.
• Candidates with existing relationships with hospitals and healthcare professionals will be preferred.
• Experience in handling government hospitals, corporate hospitals, and distributors will be an added advantage.

Key Performance Indicators (KPIs)

• Achievement of assigned sales targets.
• New customer and account development.
• Order conversion and sales pipeline.
• Distributor/channel partner performance.
• Collection and payment recovery.
• Customer retention and repeat business.
• Number of product demonstrations and qualified leads.
• Territory growth and market penetration.