Senior Marketing Executive

Atulaya Healthcare; Ludhiana; On-site; INR 350,000 - 520,000; Full time

Job summary

Atulaya Healthcare in Ludhiana is seeking a proactive Business Development professional to identify opportunities across hospitals, clinics, doctors, and corporate clients and convert them into business. You will promote pathology, radiology, health packages, and home collection services while coordinating with marketing and operations to ensure seamless service delivery.

Responsibilities include lead generation, client visits, and achieving monthly/quarterly sales targets, with emphasis on

Qualifications

• Identify and develop new business opportunities across hospitals, clinics, doctors, corporates.
• Generate leads and convert prospects into business clients.
• Achieve monthly and quarterly sales targets.
• Build and maintain strong relationships with doctors, hospitals, clinics, and corporate clients.
• Conduct regular client visits and understand their requirements.
• Handle client queries, feedback, and service-related concerns.
• Promote pathology, radiology, health packages, home collection, and other diagnostic services.
• Coordinate promotional activities and campaigns.
• Identify new markets, potential clients, and business opportunities.
• Monitor competitor activities, pricing, and market trends.
• Suggest strategies to improve market penetration and revenue.
• Prepare daily/weekly/monthly sales plans and achieve targets.
• Track business from individual clients and channels.
• Follow up on pending leads, quotations, and payments.
• Coordinate with Sales, Operations, Marketing, Collection, and Lab/Radiology teams.
• Guide junior sales/marketing executives and support them in achieving targets.
• Share market feedback and business updates with management.
• Maintain regular communication with existing clients.
• Identify opportunities for repeat business and cross-selling of diagnostic services.
• Resolve client issues promptly to maintain long-term relationships.
• Maintain daily activity reports, visit reports, lead trackers, and sales MIS.
• Submit regular updates on target achievement, new clients, revenue, and market activities.
• Analyze sales performance and prepare action plans for improvement.
• Support healthcare camps, doctor meets, corporate health programs, and promotional events.
• Ensure visibility and promotion of the company's brand and services.
• Coordinate with the marketing team for creatives, campaigns, and promotional materials.
• Follow company policies, pricing guidelines, and healthcare industry standards.
• Maintain confidentiality of client and patient-related information.
• Ensure professional and ethical communication with doctors, clients, and business partners.

Responsibilities

• Identify and develop new business opportunities across hospitals, clinics, doctors, corporates, and other healthcare institutions.
• Generate leads and convert prospects into business clients.
• Achieve monthly and quarterly sales targets.
• Build and maintain strong relationships with doctors, hospitals, clinics, and corporate clients.
• Conduct regular client visits and understand their requirements.
• Handle client queries, feedback, and service-related concerns.
• Promote pathology, radiology, health packages, home collection, and other diagnostic services.
• Coordinate promotional activities and campaigns.
• Identify new markets, potential clients, and business opportunities.
• Monitor competitor activities, pricing, and market trends.
• Suggest strategies to improve market penetration and revenue.
• Prepare daily/weekly/monthly sales plans and achieve assigned targets.
• Track business generated from individual clients and channels.
• Follow up on pending leads, quotations, and payments.
• Coordinate with Sales, Operations, Marketing, Collection, and Lab/Radiology teams to ensure smooth service delivery.
• Guide junior sales/marketing executives and support them in achieving targets.
• Share market feedback and business updates with management.
• Maintain regular communication with existing clients.
• Identify opportunities for repeat business and cross-selling of diagnostic services.
• Resolve client issues promptly to maintain long-term relationships.
• Maintain daily activity reports, visit reports, lead trackers, and sales MIS.
• Submit regular updates on target achievement, new clients, revenue, and market activities.
• Analyze sales performance and prepare action plans for improvement.
• Support healthcare camps, doctor meets, corporate health programs, and promotional events.
• Ensure proper visibility and promotion of the company's brand and services.
• Coordinate with the marketing team for creatives, campaigns, and promotional materials.
• Follow company policies, pricing guidelines, and healthcare industry standards.
• Maintain confidentiality of client and patient-related information.
• Ensure professional and ethical communication with doctors, clients, and business partners.

Job description

Role & responsibilities

Business Development

• Identify and develop new business opportunities across hospitals, clinics, doctors, corporates, and other healthcare institutions.
• Generate leads and convert prospects into business clients.
• Achieve monthly and quarterly sales targets.

Doctor & Corporate Relationship Management

• Build and maintain strong relationships with doctors, hospitals, clinics, and corporate clients.
• Conduct regular client visits and understand their requirements.
• Handle client queries, feedback, and service-related concerns.

Healthcare Service Promotion

• Promote pathology, radiology, health packages, home collection, and other diagnostic services.
• Communicate service benefits, pricing, offers, and packages effectively.
• Coordinate promotional activities and campaigns.

Market Development

• Identify new markets, potential clients, and business opportunities.
• Monitor competitor activities, pricing, and market trends.
• Suggest strategies to improve market penetration and revenue.

Sales & Revenue Management

• Prepare daily/weekly/monthly sales plans and achieve assigned targets.
• Track business generated from individual clients and channels.
• Follow up on pending leads, quotations, and payments.

Team Coordination

• Coordinate with Sales, Operations, Marketing, Collection, and Lab/Radiology teams to ensure smooth service delivery.
• Guide junior sales/marketing executives and support them in achieving targets.
• Share market feedback and business updates with management.

Client Retention

• Maintain regular communication with existing clients.
• Identify opportunities for repeat business and cross-selling of diagnostic services.
• Resolve client issues promptly to maintain long-term relationships.

Reporting & MIS

• Maintain daily activity reports, visit reports, lead trackers, and sales MIS.
• Submit regular updates on target achievement, new clients, revenue, and market activities.
• Analyze sales performance and prepare action plans for improvement.

Brand & Marketing Activities

• Support healthcare camps, doctor meets, corporate health programs, and promotional events.
• Ensure proper visibility and promotion of the company's brand and services.
• Coordinate with the marketing team for creatives, campaigns, and promotional materials.

Compliance & Professional Conduct

• Follow company policies, pricing guidelines, and healthcare industry standards.
• Maintain confidentiality of client and patient-related information.
• Ensure professional and ethical communication with doctors, clients, and business partners.