Tele Marketing Executive

Sundaram Apparels; Bidhannagar; On-site; INR 112,000 - 201,000; Full time

Benefits offered by this job

Paid leave

Festival bonus

Training on products and sales scripts

Job summary

Sundaram Apparels in Kolkata is seeking a Sales Telecaller for women’s bottomwear to contact retailers and convert leads into orders. You will explain products, share catalogs, and maintain accurate records in Excel/Sheets and via CRM. The role requires proactive follow-up and daily reporting.

You will work from the Chinar Park office, handle calls in Hindi, Bengali and basic English, and strive to meet daily and monthly targets with incentives and growth opportunities.

Qualifications

• Minimum: Class 12 pass; graduation preferred.
• 0–2 years in telecalling, telesales or customer service.
• Experience in garments or women's wear preferred.

Responsibilities

• Make outbound calls to retailers and customers.
• Explain product categories and features such as leggings, palazzos, pants, jeggings and other bottomwear.
• Share catalogues via WhatsApp and follow up for responses.
• Record calls and update trackers with outcomes.
• Meet daily calling, lead-generation and sales targets.

Skills

Hindi

Bengali

English

Excel/Sheets

Communication

Telecalling

Customer service

Education

Class 12 pass

Graduation preferred

Tools

WhatsApp

CRM

Job description

Role & responsibilities

Sales Telecaller / Telesales Executive Women’s Bottomwear

Location: Chinar Park, Kolkata
Job type: Full-time, Work from Office
Industry: Women’s Apparel / Garments / Fashion
Company: Sundaram Apparels

About the Company

We are a Kolkata-based women’s bottomwear company offering comfortable, stylish, and everyday casual-wear products. We are looking for an energetic Sales Telecaller who can build relationships with prospective retailers, distributors, and customers; explain our collections confidently; and convert leads into orders.

Role Purpose

The Sales Telecaller will contact prospective and existing customers or business buyers, introduce our women’s bottomwear range, follow up consistently, generate orders and maintain accurate records in Excel, Google Sheets, WhatsApp, or CRM. Regular follow-up, clear product communication, and recording every call outcome are central to the role.

Key Responsibilities

• Make outbound calls to retailers, wholesalers, distributors, boutique owners, online resellers, and existing customers from the company database.
• Introduce the company, explain product categories such as leggings, palazzos, pants, jeggings, trousers, and other women’s bottomwear, and communicate key features including fabric, fit, sizes, colours, pricing, MOQ, and offers.
• Send catalogues, product images, price lists, and order details through WhatsApp and follow up for responses.
• Understand the buyer’s requirements, including target price range, preferred styles, sizes, quantity, colour requirements, and delivery location.
• Generate qualified leads and coordinate with the sales team for samples, meetings, product presentations, order confirmation, and dispatch follow-up.
• Reconnect with old customers, inactive retailers, and past enquiries to generate repeat orders.
• Handle incoming product queries professionally and provide accurate information on stock, sizes, pricing, dispatch timelines, exchange policy, and payment terms.
• Maintain a daily calling report: calls made, connected calls, interested leads, follow-up date, order status, objections, and conversion value.
• Update customer and lead details in Excel, Google Sheets, CRM, or the company’s lead tracker.
• Meet daily calling, lead-generation, follow-up, and monthly sales/order targets.
• Collect market feedback on competitor brands, popular bottomwear styles, customer preferences, price expectations, and demand trends.
• Coordinate politely with the accounts, warehouse, dispatch, and sales teams for smooth order processing and customer updates.

Candidate Profile

Education

• Minimum: Class 12 pass.
• Graduate preferred, but not mandatory for a confident and experienced candidate.

Experience

• 0–2 years in telecalling, telesales, customer service, retail sales, apparel sales, BPO, or lead generation.
• Experience in garments, fashion, women’s wear, wholesale, or retailer calling will be strongly preferred.
• Freshers with excellent communication and willingness to work on sales targets may apply.

Required Skills

• Strong verbal communication in Hindi, Bengali, and basic English.
• Comfortable speaking to retailers, business owners, and customers over telephone and WhatsApp.
• Good persuasion, negotiation, follow-up, and objection-handling ability.
• Basic computer knowledge: Excel/Google Sheets, WhatsApp Web, email, and data entry.
• Ability to learn product details such as fabric composition, fit, size chart, colours, pricing, and MOQ.
• Self-motivated, target-oriented, disciplined, and polite.
• Good listening skills and ability to maintain professional customer relationships.

Telecalling roles commonly require product knowledge, persuasive communication, accurate call records, follow-up discipline, basic computer/CRM capability, and comfort with targets.

Performance Measures

Set these clearly in the offer letter and during training:

AreaSuggested KPIOutbound activity80–120 call attempts per dayMeaningful conversations25–40 connected calls per dayWhatsApp follow-up30–50 catalogues/follow-ups per dayLead generation5–10 qualified leads per dayOrder conversionSet monthly target based on lead quality and average order valueData discipline100% calls and follow-up dates updated in trackerRepeat businessRe-activate old customers and generate repeat orders

Salary and Incentive

Suggested structure for Kolkata:

• Fixed salary: 10,000–18,000 per month, based on communication skills and relevant experience.
• Performance incentive: 2,000–10,000+ per month based on confirmed orders, collections, qualified retailer leads, or achieved sales target.
• Other benefits: Paid leave, festival bonus as per company policy, training on products and sales scripts.

A fixed-plus-incentive model is preferable because it rewards actual order conversion while ensuring the employee has stable monthly earnings.

Working Hours

• Monday to Saturday
• 10.45 AM to 7 PM, or as per company policy
• Work from office: Chinar Park, Kolkata

The candidate will call prospective and existing retailers/customers, share catalogues on WhatsApp, explain our women’s bottomwear collection, follow up on enquiries, generate orders, and maintain daily sales reports.

Required

• Good communication in Bengali, Hindi, and basic English
• Basic Excel/Google Sheets and WhatsApp knowledge
• 0–2 years of experience in telecalling, sales, customer service, BPO, retail, or garments preferred
• Freshers with strong communication skills may apply
• Comfortable working with daily calling and monthly sales targets
• Experience in apparel/garments/women’s wear will be an advantage

Location: Chinar Park, Kolkata
Job Type: Full-time, Work from Office
Salary: 15,000 per month + performance incentives

• Voice clarity and confidence
• Bengali/Hindi fluency
• Product-presentation ability
• Listening and questioning
• Handling objections such as "Send details later," "Price is high," or "We already have a supplier"
• Discipline in asking for the next follow-up date

Avoid making the role only about call volume; track qualified leads, retailer follow-ups, confirmed orders, and repeat business, because these connect calling activity to revenue.