Technical Specialist - Marketing Systems

Three Across; Bengaluru; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Three Across in Bengaluru, India seeks a Marketing Technology Analyst to support and administer Salesforce Marketing Cloud and Salesforce CRM, enabling data-driven campaigns and secure access management.

The role requires 3–5 years in marketing technology, hands-on knowledge of data, integration touchpoints, and strong cross-functional collaboration with Marketing and Technology teams, including exposure to AI-enabled platforms.

Qualifications

• 3-5 years' experience in marketing technology or related enterprise applications role supporting a Marketing function.
• Hands-on experience supporting and administering Salesforce Marketing Cloud and Salesforce CRM, including their data, security and integration touchpoints.
• Practical understanding of marketing processes, customer journeys, audiences, consent and responsibilities of Marketing and Technology teams.
• Experience providing Level 2 or Level 3 application support, including secure access administration, platform configuration, troubleshooting and testing.
• Familiarity with generative AI, automation or AI-enabled enterprise platforms, including testing, privacy, brand controls and human oversight.

Skills

Marketing technology experience

Cross-functional collaboration

Analytical thinking

Tools

Salesforce Marketing Cloud

Salesforce CRM

AI-enabled platforms

Low-code AI agents

Data integration

Job description

Requirements Essential

• 3-5 years' experience in marketing technology, marketing operations technology or a closely related enterprise applications role supporting a Marketing function.
• Hands-on experience supporting and administering Salesforce Marketing Cloud and Salesforce CRM, including their data, security and integration touchpoints.
• Practical understanding of marketing processes, customer journeys, audiences, consent and the respective responsibilities of Marketing and Technology teams.
• Experience providing Level 2 or Level 3 application support, including secure access administration, platform configuration, troubleshooting and testing. o Ability to support data, reporting and minor-change requirements through analysis, testing and validation, translating user needs and product capabilities into practical improvement and roadmap recommendations.
• Familiarity with generative AI, automation or AI-enabled enterprise platforms, including the importance of testing, privacy, brand controls and human oversight. o Excellent communication, analytical, documentation and prioritisation skills, with a proactive approach to engaging users directly and working across technical and non-technical teams.

Desirable

• Salesforce Marketing Cloud or Salesforce CRM certification, or equivalent demonstrated capability.
• Exposure to Salesforce Data Cloud, Experience Cloud, Agentforce or other Salesforce capabilities relevant to Marketing.
• Experience administering digital asset management, brand management, social listening or media monitoring platforms.
• Hands-on exposure to low-code AI agents, integration, workflow automation, reporting or platform analytics tools.
• Familiarity with ITIL practices or experience in a fast-paced, scaling or transformation environment.