Technical Specialist-Enterprise Apps

Birlasoft; Dadri; On-site; INR 3,000,000 - 4,500,000; Full time

Job summary

Birlasoft is seeking a senior Salesforce Marketing Cloud/Data Cloud specialist to lead design, development, and integration of marketing automation and data pipelines. The role requires 7+ years of hands-on experience in SFMC, CDP, and related tools, with strong coding skills (Apex, Visualforce, AMPscript) and data modeling expertise.

You will collaborate with marketing and analytics teams to implement robust, scalable solutions and ensure data integrity across campaigns and platforms.

Qualifications

• Bachelor’s degree in computer science, Information Technology, Marketing, or a related field.
• 7+ years of hands-on technical/development experience.
• In-depth knowledge of Salesforce Marketing Cloud including Journey Builder, Email Studio, and Automation Studio.
• Strong understanding of Salesforce Data Cloud (CDP), data integration, data modeling, and data management practices.
• Proficiency in Salesforce development tools: Apex, Visualforce, Lightning components, SQL, AMPscript.
• Knowledge of all software development lifecycle phases: requirements, analysis, design, configuration, testing, debugging, implementation, support.
• Experience with Git or similar source control tools.
• Excellent analytical and problem-solving abilities; strong written and verbal communication.
• High attention to detail and accuracy in developing and customizing solutions.

Responsibilities

• Marketing Cloud Development: Design and implement marketing automation workflows, email campaigns, customer journeys, and other Marketing Cloud functionalities.
• Data Cloud Solutions: Develop and manage data integrations, data modeling, and data pipelines using Salesforce Data Cloud.
• Customization: Customize Marketing Cloud and Data Cloud components, including AMPscript, SQL queries, and API integrations.
• Integration: Integrate Marketing Cloud/Data Cloud with other Salesforce modules and third-party systems for seamless data flow.
• Develop business requirements, specifications, process flows, and test plans; participate in design and testing.
• Work on new development initiatives, bug fixes, and enhancements of SFDC solutions.
• Reporting and analytics: create and maintain dashboards to provide insights into marketing performance and data trends.
• Testing and optimization: conduct thorough testing of campaigns and processes; optimize for performance and scalability.
• Collaborate with marketing teams, data analysts, and stakeholders to meet business goals.
• Release and environment management: sandbox planning, metadata/data migration, environment comparisons, and version control.
• Documentation: maintain technical docs, design specs, and user guides.
• Support and troubleshooting: provide ongoing support and improvements for Marketing Cloud and Data Cloud solutions.

Skills

Salesforce Marketing Cloud

Marketing Cloud Journey Builder

Email Studio

Automation Studio

Salesforce Data Cloud

Data integration

Data modeling

Data management

Apex

Visualforce

Lightning components

SQL

AMPscript

Git

SDLC

Analytical skills

Communication

Attention to detail

Education

Bachelor’s degree in computer science or related field

Tools

Git

Job description

• Education: Bachelor’s degree in computer science, Information Technology, Marketing, or a related field.
• 7+ years of experience in a hands-on technical/development role.
• Marketing Cloud Expertise: In-depth knowledge of Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
• Data Cloud Expertise: Strong understanding of Salesforce Data Cloud (CDP), data integration, data modeling, and data management practices.
• Technical Skills: Proficiency in Salesforce development tools, including Apex, Visualforce, Lightning components, SQL, and AMPscript.
• Knowledge of all phases of software development including requirement, analysis, design, configuration, testing, debugging, implementation, and support.
• Experience in source control tool like Git
• Problem-Solving: Excellent analytical and problem-solving skills with the ability to troubleshoot and resolve complex technical issues.
• Communication: Strong communication skills, both written and verbal, with the ability to work effectively in a collaborative team environment.
• Attention to Detail: High attention to detail and accuracy in developing and customizing solutions.

Area(s) of responsibility

Salesforce Data Cloud

Job Description

• Education: Bachelor’s degree in computer science, Information Technology, Marketing, or a related field.
• 7+ years of experience in a hands-on technical/development role.
• Marketing Cloud Expertise: In-depth knowledge of Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
• Data Cloud Expertise: Strong understanding of Salesforce Data Cloud (CDP), data integration, data modeling, and data management practices.
• Technical Skills: Proficiency in Salesforce development tools, including Apex, Visualforce, Lightning components, SQL, and AMPscript.
• Knowledge of all phases of software development including requirement, analysis, design, configuration, testing, debugging, implementation, and support.
• Experience in source control tool like Git
• Problem-Solving: Excellent analytical and problem-solving skills with the ability to troubleshoot and resolve complex technical issues.
• Communication: Strong communication skills, both written and verbal, with the ability to work effectively in a collaborative team environment.
• Attention to Detail: High attention to detail and accuracy in developing and customizing solutions.

Preferred Qualifications

• Salesforce Certifications: Salesforce Marketing Cloud Developer, Salesforce Data Cloud certifications, or other relevant Salesforce certifications.

Job Responsibilities

• Marketing Cloud Development: Design and implement marketing automation workflows, email campaigns, customer journeys, and other Marketing Cloud functionalities.
• Data Cloud Solutions: Develop and manage data integrations, data modeling, and data pipelines using Salesforce Data Cloud (formerly known as Salesforce CDP).
• Customization: Customize Salesforce Marketing Cloud and Data Cloud components, including AMPscript, SQL queries, and API integrations to meet business needs.
• Integration: Integrate Marketing Cloud and Data Cloud with other Salesforce modules and third-party systems to ensure seamless data flow and functionality.
• Direct involvement and/or oversight of developing business requirements, specifications, process flows, application design, application configuration and testing.
• Work on new development initiatives, as well as bug fixes and enhancements of the existing SFDC solutions.
• Reporting and Analytics: Create and maintain reports and dashboards to provide insights into marketing performance and data trends.
• Testing and Optimization: Conduct thorough testing of Marketing Cloud campaigns and Data Cloud processes; optimize solutions for performance and scalability.
• Collaboration: Work closely with marketing teams, data analysts, and other stakeholders to understand requirements and deliver solutions that align with business goals.
• Release and Environment Management including sandbox usage planning, metadata and data migration, environment comparisons and version control.
• Documentation: Develop and maintain technical documentation, including design specifications, process flows, and user guides.
• Support and Troubleshooting: Provide ongoing support and troubleshooting for Marketing Cloud and Data Cloud solutions, addressing issues and implementing improvements as needed.