Tech Lead - Salesforce Marketing Cloud

Heptarc; Bengaluru; Hybrid; INR 1,800,000 - 2,800,000; Full time

Job summary

Heptarc in Bengaluru is seeking a Software Developer specializing in Salesforce Marketing Cloud. You will design, build, and maintain marketing automation solutions, focusing on data flow between SFMC and Salesforce CRM.

The role requires 5–7 years of software development experience, strong SQL, AMPscript, Journey Builder, and ability to collaborate with marketing teams to optimize customer journeys. Hybrid work model available.

Qualifications

• 5–7 years of software development experience with a focus on marketing technologies.
• Experience designing and implementing Salesforce Marketing Cloud solutions.
• Strong understanding of data integration and customer engagement strategies.

Responsibilities

• Design, develop, and implement marketing automation solutions using Salesforce Marketing Cloud.
• Utilize Marketing Cloud Connect to integrate Salesforce CRM with Marketing Cloud for seamless data flow.
• Collaborate with marketing teams to create and optimize customer journeys and campaigns.
• Analyze campaign performance and provide actionable insights to improve engagement and conversion rates.
• Ensure data integrity and compliance with data protection regulations.
• Participate in code reviews and maintain best practices in software development.
• Provide technical support and training to team members and stakeholders.
• Stay updated with the latest trends and technologies in Salesforce Marketing Cloud and digital marketing.

Skills

Salesforce Marketing Cloud

Marketing Cloud Connect

SQL

AMPscript

Journey Builder

Marketing automation

Troubleshooting

Education

Bachelor’s degree in Computer Science/IT/Marketing or related field

Tools

HTML

CSS

JavaScript

Job description

Mode: Work from office/Hybrid

Mandatory Skill: SFDC Marketing Cloud

JD

Seeking a skilled Software Developer with a strong focus on Salesforce Marketing Cloud and Marketing Cloud Connect. The ideal candidate will have 5 -7 years of experience in software development, with a proven track record of implementing and managing Salesforce Marketing Cloud solutions. This role requires a deep understanding of marketing automation, data integration, and customer engagement strategies.

Responsibilities:

• Design, develop, and implement marketing automation solutions using Salesforce Marketing Cloud.

• Utilize Marketing Cloud Connect to integrate Salesforce CRM with Marketing Cloud for seamless data flow.

• Collaborate with marketing teams to create and optimize customer journeys and campaigns.

• Analyze campaign performance and provide actionable insights to improve engagement and conversion rates.

• Ensure data integrity and compliance with data protection regulations.

• Participate in code reviews and maintain best practices in software development.

• Provide technical support and training to team members and stakeholders.

• Stay updated with the latest trends and technologies in Salesforce Marketing Cloud and digital marketing.

Mandatory Skills:

• Strong expertise in Salesforce Marketing Cloud and Marketing Cloud Connect.

• Proficient in SQL and data manipulation for reporting and analysis.

• Experience with AMPscript and Journey Builder.

• Solid understanding of marketing automation principles and best practices.

• Ability to troubleshoot and resolve technical issues related to Marketing Cloud.

Preferred Skills:

• Familiarity with Salesforce CRM and its integration with Marketing Cloud.

• Experience in HTML, CSS, and JavaScript for email and landing page development.

• Knowledge of data privacy regulations (e.g., GDPR, CCPA).

• Experience with A/B testing and campaign optimization techniques.

• Certifications in Salesforce Marketing Cloud are a plus.

Qualifications:

• Bachelor s degree in Computer Science, Information Technology, Marketing, or a related field.

• 5 7 years of experience in software development, with a focus on marketing technologies.

• Strong analytical and problem solving skills.

• Excellent communication and collaboration abilities.

• Proven ability to work in a fast paced environment and manage multiple projects simultaneously.