Technical Lead - Salesforce Data Cloud and Marketing Cloud Personalization (MCP)

Dentsu; Bengaluru; Presencial; INR 1.800.000 - 3.000.000; Jornada completa

Descripción de la vacante

Merkle in Bengaluru, India, is seeking a Technical Lead for Salesforce Data Cloud and Marketing Cloud Personalization (MCP). You will architect and deliver unified customer profiles, real-time personalization strategies, and data-driven marketing experiences across digital channels.

Lead data ingestion, identity resolution, audience activation, and real-time decisioning while collaborating with marketing, analytics, product, and engineering teams.

Formación

• Hands-on implementation experience with Salesforce Data Cloud and MCP including real-time personalization
• Experience with data ingestion, identity resolution, profile unification and activation
• Strong understanding of customer journey orchestration across Salesforce Marketing Cloud
• Knowledge of consent management, privacy regulations, and data governance
• Proficiency in API integrations and event-driven architectures

Responsabilidades

• Lead the technical design and implementation of Data Cloud solutions
• Architect data models and ingestion pipelines for unified customer profiles
• Integrate Data Cloud with MCP and other MarTech platforms for activation
• Collaborate with stakeholders to translate requirements into scalable solutions
• Mentor junior engineers and contribute to technical standards

Conocimientos

Salesforce Data Cloud

Marketing Cloud Personalization (MCP)

Real-time personalization

SQL

Python/JavaScript

API integrations

Data ingestion

Identity resolution

Data governance

Educación

Bachelors in Engineering (CS/Data/IT)

Other fields with strong communication/analytical skills

Herramientas

REST

SOAP

CI/CD

Cloud platforms (AWS/GCP/Azure)

Containerization

Descripción del empleo

Technical Lead - Salesforce Data Cloud and Marketing Cloud Personalization (MCP)Dentsu uses cookies, which are text files placed on your computer, to analyse how visitors use the site. These cookies are set by default but to disable them or for more information about cookies, please see our Privacy Policy. By continuing to navigate our site, we will assume you consent to our use of cookies.# Careers at dentsu## Technical Lead - Salesforce Data Cloud and Marketing Cloud Personalization (MCP)Apply: Bengaluru: India - Maharashtra- Mumbai - Thane: Full time: Posted Today: R1129592The purpose of this role is to maintain, improve, clean and manipulate data in the business’s operational and analytics databases. The Data Engineer works with the business’s software engineers, data analytics teams, data scientists and data warehouse engineers in order to understand and aid in the implementation of database requirements, analyse performance, and troubleshoot any existent issues.**Job Description:**We are seeking a skilled and forward-thinking Technical Lead to architect and deliver customer engagement solutions leveraging both Salesforce Data Cloud and Marketing Cloud Personalization (MCP). This role is ideal for professionals with deep expertise in creating unified customer profiles, real-time personalization strategies, and data-driven marketing experiences across digital channels. The successful candidate will lead the design of scalable data and personalization architectures, oversee data ingestion, identity resolution, audience activation, and real-time decisioning, while ensuring seamless integration between Data Cloud, MCP, and the broader MarTech ecosystem. This role requires close collaboration with marketing, analytics, product, and engineering teams to drive highly personalized customer experiences and measurable business outcomes.**Must have skills**1. Hands-on implementation experience with Salesforce Data Cloud and Marketing Cloud Personalization (MCP), including architecture, configuration, and deployment of real-time personalization solutions such as Open-Time Email (OTE) campaigns, web and mobile personalization, product recommendations, decisioning strategies, audience segmentation, and behavioral targeting. 2. Strong expertise in Data Cloud capabilities, including data ingestion, identity resolution, profile unification, audience segmentation, and activation. 3. Proven experience designing and implementing real-time personalization use cases using MCP, Interaction Studio, and behavioral customer data. 4. Strong understanding of customer journey orchestration across Salesforce Marketing Cloud, including Journey Builder and MCP-driven engagement strategies. 5. Experience with consent management, customer profile stitching, and customer data platform (CDP) best practices. 6. Proficiency in API integrations (REST, SOAP), event-driven architectures, and data connectors. 7. Strong skills in SQL, Python, or JavaScript for data transformation, automation, and personalization use cases. 8. Experience integrating Data Cloud and MCP with enterprise MarTech platforms, CRMs, analytics solutions, and digital experience platforms. 9. Knowledge of data governance, privacy regulations (GDPR, CCPA), and performance optimization for large-scale customer data environments.**Good to have skills**1. Experience with Salesforce CRM, Service Cloud, or Commerce Cloud 2. Knowledge of cloud platforms (AWS, GCP, Azure) and big data technologies 3. Experience with CI/CD pipelines, DevOps practices, and containerization 4. Client-facing experience and ability to lead technical discussions with stakeholders 5. Familiarity with audience segmentation, journey orchestration, and personalization strategies**Key responsibiltes**1. Lead the technical design and implementation of Salesforce Data Cloud solutions 2. Architect data models and ingestion pipelines for unified customer profiles 3. Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization 4. Collaborate with business stakeholders to translate requirements into scalable solutions 5. Guide development teams in building reusable components and automation scripts 6. Ensure data quality, performance optimization, and privacy compliance 7. Troubleshoot complex data and integration issues across platforms 8. Mentor junior engineers and contribute to technical standards and best practices 9. Support audience creation, segmentation, and journey orchestration workflows 10. Evaluate emerging technologies and contribute to roadmap planning for Data Cloud adoptionEducation QulificationBachelors in Engineering with a specialisation in Computer Science, Data , IT Graduate from other fields with good communication and analytical skillsCertification If AnySalesforce Certified Data Cloud Consultant Salesforce Certified Marketing Cloud Consultant Marketing Cloud Personalization Accredited Professional Salesforce Marketing Cloud Developer Salesforce Certified Administrator Salesforce Certified Agent force SpecialistShift timing12 PM - 10 PM**Location:**Bengaluru**Brand:**Merkle**Time Type:**Full time**Contract Type:**Permanent