Technical Lead - SFDC

Dentsu Global Services Private Limited; Karnataka; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Dentsu Global Services Private Limited in India seeks a Technical Lead to architect and lead Salesforce Data Cloud-based solutions for clients, ensuring scalable data architectures, ingestion pipelines, and activation workflows.

The role requires 8+ years of experience, strong knowledge of Salesforce Marketing Cloud including MCP, and collaboration with marketing, analytics, and engineering teams to deliver unified customer profiles and personalized experiences.

Qualifications

• Hands-on experience with Salesforce Data Cloud and Marketing Cloud MCP.
• Experience with data ingestion, unification, and activation.
• Identity resolution and customer profile stitching knowledge.
• Experience integrating Data Cloud with MarTech platforms.
• Familiarity with privacy regulations (GDPR/CCPA) and data governance.
• Proficiency in SQL, Python or JavaScript for data manipulation.

Responsibilities

• Lead the technical design and implementation of Salesforce Data Cloud solutions.
• Architect data models and ingestion pipelines for unified customer profiles.
• Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization.
• Collaborate with business stakeholders to translate requirements into scalable solutions.
• Mentor engineers and contribute to technical standards and best practices.
• Ensure data quality, performance optimization, and privacy compliance.

Skills

Salesforce Data Cloud

Data governance

Privacy regulations

REST APIs

SQL

Python

JavaScript

MarTech integrations

Performance optimization

Data ingestion

Education

Bachelor's in Engineering (CS/IT)

Tools

Salesforce Marketing Cloud

MCP

APIs (REST/SOAP)

Data Cloud integrations

Job description

The purpose of this role is to create solution architectures for systems and platforms ensuring all relevant options are explored for time, cost and compliance to the company’s standards, policies and practices while meeting the business’ requirements. The role will oversee the delivery of the solution for clients both internal and external, shepherding it through the relevant governance.

Business Title

Technical Lead

Years of Experience

8+ Years

Job Description

We are seeking a skilled and forward-thinking Technical Lead to architect and lead the delivery of solutions using Salesforce Data Cloud. This role is ideal for professionals who have hands‑on experience with Data Cloud, and a strong foundation in Salesforce Marketing Cloud, including Marketing Cloud Personalization (MCP). You will be responsible for designing scalable data architectures, managing ingestion and activation workflows, and integrating Data Cloud with other MarTech platforms to enable unified customer profiles and personalized experiences. The role requires close collaboration with cross‑functional teams including marketing, analytics, and engineering

Must have skills

• Hands‑on experience with Salesforce Data Cloud, including data ingestion, unification, and activation
• Strong understanding of identity resolution, consent management, and customer profile stitching
• Experience with Salesforce Marketing Cloud, especially MCP, Journey Builder, and Interaction Studio
• Proficiency in API integrations (REST, SOAP) and data connectors
• Strong skills in SQL, Python, or JavaScript for data manipulation and automation
• Experience integrating Data Cloud with MarTech platforms (e.g., ESPs, CRMs, analytics tools)
• Familiarity with data governance, privacy regulations (GDPR, CCPA), and performance optimization

Good to have skills

• Experience with Salesforce CRM, Service Cloud, or Commerce Cloud
• Knowledge of cloud platforms (AWS, GCP, Azure) and big data technologies
• Experience with CI/CD pipelines, DevOps practices, and containerization
• Client‑facing experience and ability to lead technical discussions with stakeholders
• Familiarity with audience segmentation, journey orchestration, and personalization strategies

Key responsibilities

• Lead the technical design and implementation of Salesforce Data Cloud solutions
• Architect data models and ingestion pipelines for unified customer profiles
• Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization
• Collaborate with business stakeholders to translate requirements into scalable solutions
• Guide development teams in building reusable components and automation scripts
• Ensure data quality, performance optimization, and privacy compliance
• Troubleshoot complex data and integration issues across platforms
• Mentor junior engineers and contribute to technical standards and best practices
• Support audience creation, segmentation, and journey orchestration workflows Evaluate emerging technologies and contribute to roadmap planning for Data Cloud adoption

Education Qualification

• Bachelors in Engineering with a specialisation in Computer Science, Data , IT Graduate from other fields with good communication and analytical skills

Certification If Any

• Salesforce Certified Data Cloud Consultant
• Salesforce Certified Marketing Cloud Consultant
• Marketing Cloud Personalization Accredited Professional
• Salesforce Marketing Cloud Developer
• Salesforce Certified Administrator
• Salesforce Certified Agent force Specialist

Shift timing 12 PM - 10 PM

Locations: Bangalore/Pune/Mumbai/Gurugram

Location: DGS India - Bengaluru - Manyata N1 Block

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.