Technical Lead - Salesforce Data Cloud and Marketing Cloud Personalization (MCP)

Dentsu; Karnataka; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Merkle is seeking a Technical Lead to architect and deliver customer engagement solutions using Salesforce Data Cloud and Marketing Cloud Personalization (MCP). You will lead design of scalable data and personalization architectures, oversee ingestion, identity resolution, audience activation, and real-time decisioning while ensuring seamless integration with the MarTech ecosystem.

The role requires collaboration with marketing, analytics, product, and engineering teams to drive personalized

Qualifications

• Hands-on experience with Salesforce Data Cloud and MCP including real-time personalization (OTE campaigns, web/mobile personalization, product recommendations, decisioning, audience segmentation, behavioral targeting).
• Expertise in Data Cloud data ingestion, identity resolution, profile unification, activation and governance.
• Proven experience with MCP, Interaction Studio, and journey orchestration across Marketing Cloud.
• Strong understanding of consent management, customer profiles, and CDP best practices.
• Proficiency in API integrations (REST, SOAP), event-driven architectures, and data connectors.
• Strong SQL, Python or JavaScript for data transformation and automation.
• Experience integrating Data Cloud and MCP with enterprise MarTech platforms and CRMs.
• Knowledge of GDPR/CCPA and data privacy regulations.

Responsibilities

• Lead the technical design and implementation of Salesforce Data Cloud solutions.
• Architect data models and ingestion pipelines for unified customer profiles.
• Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization.
• Collaborate with stakeholders to translate requirements into scalable data architectures.
• Guide development teams in building reusable components and automation scripts.
• Ensure data quality, performance, and privacy compliance across platforms.
• Troubleshoot complex data and integration issues.
• Mentor junior engineers and contribute to technical standards.
• Support audience creation, segmentation, and journey orchestration workflows.
• Evaluate emerging technologies and contribute to roadmap planning.

Skills

Salesforce Data Cloud

Real-time personalization

MCP + Interaction Studio

Journey Builder

Data ingestion & identity resolution

API integrations

SQL / Python / JavaScript

Data governance & privacy

Data Cloud integration

Stakeholder leadership

Salesforce CRM

Cloud platforms

CI/CD & DevOps

Audience segmentation

Education

Bachelor's degree in Engineering (CS/IT)

Salesforce Certifications (Data Cloud, Marketing Cloud)

Tools

Salesforce MCP

Job description

The purpose of this role is to maintain, improve, clean and manipulate data in the business’s operational and analytics databases. The Data Engineer works with the business’s software engineers, data analytics teams, data scientists and data warehouse engineers in order to understand and aid in the implementation of database requirements, analyse performance, and troubleshoot any existent issues.

Job Description: We are seeking a skilled and forward-thinking Technical Lead to architect and deliver customer engagement solutions leveraging both Salesforce Data Cloud and Marketing Cloud Personalization (MCP). This role is ideal for professionals with deep expertise in creating unified customer profiles, real-time personalization strategies, and data-driven marketing experiences across digital channels. The successful candidate will lead the design of scalable data and personalization architectures, oversee data ingestion, identity resolution, audience activation, and real-time decisioning, while ensuring seamless integration between Data Cloud, MCP, and the broader MarTech ecosystem. This role requires close collaboration with marketing, analytics, product, and engineering teams to drive highly personalized customer experiences and measurable business outcomes.

Must have skills

• Hands-on implementation experience with Salesforce Data Cloud and Marketing Cloud Personalization (MCP), including architecture, configuration, and deployment of real-time personalization solutions such as Open-Time Email (OTE) campaigns, web and mobile personalization, product recommendations, decisioning strategies, audience segmentation, and behavioral targeting.
• Strong expertise in Data Cloud capabilities, including data ingestion, identity resolution, profile unification, audience segmentation, and activation.
• Proven experience designing and implementing real-time personalization use cases using MCP, Interaction Studio, and behavioral customer data.
• Strong understanding of customer journey orchestration across Salesforce Marketing Cloud, including Journey Builder and MCP-driven engagement strategies.
• Experience with consent management, customer profile stitching, and customer data platform (CDP) best practices.
• Proficiency in API integrations (REST, SOAP), event-driven architectures, and data connectors.
• Strong skills in SQL, Python, or JavaScript for data transformation, automation, and personalization use cases.
• Experience integrating Data Cloud and MCP with enterprise MarTech platforms, CRMs, analytics solutions, and digital experience platforms.
• Knowledge of data governance, privacy regulations (GDPR, CCPA), and performance optimization for large-scale customer data environments.

Good to have skills

• Experience with Salesforce CRM, Service Cloud, or Commerce Cloud
• Knowledge of cloud platforms (AWS, GCP, Azure) and big data technologies
• Experience with CI/CD pipelines, DevOps practices, and containerization
• Client-facing experience and ability to lead technical discussions with stakeholders
• Familiarity with audience segmentation, journey orchestration, and personalization strategies

Key responsibilities

• Lead the technical design and implementation of Salesforce Data Cloud solutions
• Architect data models and ingestion pipelines for unified customer profiles
• Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization
• Collaborate with business stakeholders to translate requirements into scalable solutions
• Guide development teams in building reusable components and automation scripts
• Ensure data quality, performance optimization, and privacy compliance
• Troubleshoot complex data and integration issues across platforms
• Mentor junior engineers and contribute to technical standards and best practices
• Support audience creation, segmentation, and journey orchestration workflows
• Evaluate emerging technologies and contribute to roadmap planning for Data Cloud adoption

Education Qulification Bachelors in Engineering with a specialisation in Computer Science, Data , IT Graduate from other fields with good communication and analytical skills

Certification If Any

• Salesforce Certified Data Cloud Consultant
• Salesforce Certified Marketing Cloud Consultant
• Marketing Cloud Personalization Accredited Professional
• Salesforce Marketing Cloud Developer
• Salesforce Certified Administrator
• Salesforce Certified Agent force Specialist

Shift timing 12 PM - 10 PM

Location: Bengaluru

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

About dentsu For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work